Urban Decay TMI is a moderately cool-toned, medium plum with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay TMI Vice Lipstick ($17.00 for 0.11 oz.) is described as a "soft mauve-pink [with a Sheer finish]." It's a muted, medium-dark pinky-plum with subtle, cool undertones and a glossy finish. It had semi-sheer to semi-opaque pigmentation that applied evenly for the most part. The consistency was lightweight, thin but not clingy, and had somes lip. It wore for four hours on me and was lightly moisturizing.
MAC Plumful (P, $20.00) is brighter, less glossy (90% similar). Urban Decay Ladyflower (P, $18.00) is brighter (90% similar). Make Up For Ever C211 (Holiday 2017) (PiP, $22.00) is less glossy (95% similar). MAC Private Party (LE, $20.00) is more pigmented, less glossy (90% similar). Tarte Perf (LE, $20.00) is less glossy (90% similar). Sephora Rise Up (03) (P, $13.00) is less shimmery (90% similar). Chanel Destinee (DC, $34.00) is darker (90% similar). Bobbi Brown Cali Rose (P, $29.00) is less shimmery, warmer (85% similar). Bite Beauty Mauvember 2017 (DC, $24.00) is darker, brighter (90% similar). Urban Decay Rapture (DC, $22.00) is warmer (85% similar). Bite Beauty Mauvember 2017 (LE, $24.00) is darker, less glossy (85% similar). MAC Capricious (P, $20.00) is darker, warmer (90% similar). Maybelline Yummy Plummy (P, $7.49) is warmer (90% similar). Urban Decay Crisis (P, $18.00) is darker, warmer (85% similar). Tarte Cruisin' (P, $21.00) is darker (85% similar). NARS Vivien (P, $34.00) is darker, warmer, less glossy (80% similar). Urban Decay Sheer Rapture (P, $18.00) is lighter, warmer (85% similar). Tom Ford Beauty La Piscine (LE, $36.00) is lighter, warmer, less glossy (80% similar). MAC Killing Me Softly (P, $19.00) is less shimmery, darker (80% similar). MAC Mon Coeur (P, $19.00) is less shimmery, darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.