Urban Decay Sheer Rapture is a neutral-toned, light plum with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Sheer Rapture Vice Lipstick ($17.00 for 0.11 oz.) is described as a "dusty rose [with a Sheer finish]." It's a muted, medium-dark rosy plum with subtle, neutral-to-cool undertones and a natural sheen. It had semi-sheer color payoff that covered the lips evenly and gave it a soft tint of color. On more naturally reddened lips, it may not be as visible. The texture was lightly emollient, didn't slide around or feel slippery on, and it stayed on well for four hours. The formula was lightly hydrating over time. Urban Decay Sheer Beso (DC, $22.00) is lighter (95% similar). Urban Decay Sheer Liar (P, $18.00) is warmer (90% similar). Tom Ford Beauty La Piscine (LE, $36.00) is cooler (95% similar). MAC Syrup (P, $20.00) is lighter, cooler, less glossy (85% similar). Revlon Pink Truffle (DC, $7.49) is warmer, glossier (90% similar). Tarte Punch (LE, $16.00) is warmer (90% similar). Urban Decay Rapture (DC, $22.00) is darker, more muted (90% similar). Givenchy Rose Plumetis (207) (LE, $36.00) is lighter, more pigmented (90% similar). Chanel Aura (96) (P, $37.00) is cooler (90% similar). MAC Finally Free (LE, $20.00) is darker, warmer, less glossy (90% similar). Chanel Destinee (DC, $34.00) is darker (90% similar). Chanel Noir Moderne (128) (P, $37.00) is less pigmented (90% similar). Urban Decay Rapture (P, $18.00) is darker, more pigmented, warmer (90% similar). Bite Beauty Cortado (DC, $24.00) is darker, warmer, less glossy (85% similar). Clinique Black Honey (PiP, $15.00) is less pigmented, warmer (90% similar). Cle de Peau China Doll (P, $65.00) is darker, warmer (85% similar). Colour Pop Promenade (LE, $6.00) is darker, warmer (85% similar). Urban Decay Ravenswood (P, $18.00) is darker, more pigmented, warmer (90% similar). NARS Dolce Vita (P, $26.00) is less shimmery, darker (85% similar). Chanel Rendez-vous (87) (P, $37.00) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.