Lovecraft is a medium-dark pink with subtle, cool undertones and a flat, matte finish. It was slightly warmer and brighter compared to the permanent version I have. The consistency was smooth, lightweight, and thin but not watery, and it was easy to work with it to get even, opaque coverage on my lips. This shade lasted for over seven hours and felt drying after six hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.