Maybelline Yummy Plummy is a slightly cool-toned, medium plum with a satin finish. It is a permanent lipstick that retails for $7.49 and contains 0.15 oz.
Maybelline Yummy Plummy ColorSensational Lip Color ($7.49 for 0.15 oz.) is a warm, pinky-plum with a satin finish. It had mostly opaque color coverage, and the consistency was lightly creamy--just enough to allow the color to glide across lips but not so creamy that it felt thick. It wore well for four and a half hours, and it was lightly hydrating while worn. theBalm Captain (LE) is more matte, pinker. Chanel Rendez-vous (87) (P, $34.00) is lighter. Guerlain Madame Reve (862) (LE, $49.50) is brighter. Urban Decay Rush (P, $22.00) is a touch lighter. Urban Decay Rapture (P, $22.00) is darker. Tom Ford Beauty Casablanca (P, $48.00) is darker. MAC Plumful (P, $15.00) is very similar. See comparison swatches.