Urban Decay Ladyflower is a very cool-toned, medium plum with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Ladyflower Vice Lipstick ($17.00 for 0.11 oz.) is described as a "rose-pink [with a Sheer Shimmer finish]." It's a muted, medium-dark pinky-plum with cool undertones and a natural sheen. It's a smidgen more pigmented than the Sheer version of this from the Revolution range, but it is not as pigmented as the opaque as the regular Revolution shade. It had semi-sheer color payoff with a soft shine. The consistency felt slightly stiff initially but quickly warmed up against the lips and glided on more easily; I felt like this shade self-leveled after a minute or so after being applied. It wore for three and a half hours and was lightly hydrating. MAC Sweetie (P, $20.00) is more muted, less pigmented (95% similar). Urban Decay TMI (P, $18.00) is more muted (90% similar). Chanel Rayonnante (145) (P, $38.00) is lighter, brighter (90% similar). Estee Lauder Reckless (P, $32.00) is brighter, more pigmented (90% similar). Bobbi Brown Cali Rose (P, $29.00) is warmer (90% similar). Chanel L'Amoureuse (47) (P, $38.00) is brighter (90% similar). Urban Decay Sheer Ladyflower (DC, $22.00) is less pigmented (95% similar). Tarte Cruisin' (P, $21.00) is darker, more muted (85% similar). Revlon Mauvy Night (P, $8.49) is darker (85% similar). Tarte Perf (LE, $20.00) is darker, more muted, less glossy (85% similar). Guerlain Mauve Gloves (068) (P, $32.00) is warmer (85% similar). Make Up For Ever C211 (Holiday 2017) (PiP, $22.00) is darker (90% similar). MAC Mon Coeur (P, $19.00) is darker, warmer (85% similar). Dior Bohemienne (881) (P, $37.00) is more shimmery, darker, warmer (85% similar). YSL Rosewood Star (98) (LE, $38.00) is darker (85% similar). Urban Decay Sheer Shame (P, $18.00) is darker (80% similar). Lisa Eldridge Love of My Life (LE, $32.00) is warmer (80% similar). Tom Ford Beauty La Piscine (LE, $36.00) is lighter, warmer (80% similar). Chanel Destinee (DC, $34.00) is darker, warmer (80% similar). Sephora Excellence (07) (P, $13.00) is darker (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.