Urban Decay 69 is a moderately cool-toned, light-medium red with a cream finish. It is a discontinued lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay 69 Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright red with pink undertone [with a Cream finish]." It's a bright, medium pink-red with blue undertones and a glossy, creamy finish. It had a really smooth, lightweight, and creamy consistency that had enough density to it that it made lips look smoother and plumper (also due in part to the higher-shine finish). The coverage was opaque, while the lipstick wore for over six hours and was hydrating. Guerlain Garconne (DC, $58.00) is darker (95% similar). YSL Rouge Remix (402) (P, $36.00) is brighter (95% similar). Guerlain Greta (DC, $58.00) is darker (95% similar). Clinique Cherry Pop (P, $19.50) is less glossy (95% similar). Make Up For Ever Iconic Red (400) (P, $24.00) is darker (95% similar). LORAC Red Rose (LE, ) is warmer (95% similar). Urban Decay 69 (DC, $22.00) is less glossy (95% similar). Tom Ford Beauty Secret Escort (Lip Color) (PiP, ) is lighter (90% similar). Guerlain #25 (P, $33.00) is more shimmery (90% similar). Givenchy Rouge Insomnie (12) (P, $34.00) is more muted, cooler (90% similar). Guerlain Rouge Parade (820) (DC, $58.00) is lighter, brighter (90% similar). MAC Everyday Diva (P, $25.00) is warmer, less glossy (90% similar). Guerlain #21 (P, $33.00) is cooler (90% similar). Smashbox Bad Apple (P, $24.00) is warmer (90% similar). L'Oreal Enamel Red (P, $9.99) is darker, more muted (90% similar). Fenty Beauty Hot Blooded (LE, $20.00) is darker (90% similar). Bite Beauty Fraise (DC, $24.00) is lighter, less glossy (90% similar). MAC Prepare for Pleasure (LE, $19.00) is darker, less glossy (90% similar). NYX Eden (P, $6.00) is darker, more muted, less glossy (90% similar). Hourglass My Icon Is (P, $34.00) is less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.