69

Urban Decay 69 Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright red with pink undertone [with a Cream finish]." It's a bright, medium pink-red with blue undertones and a glossy, creamy finish. It had a really smooth, lightweight, and creamy consistency that had enough density to it that it made lips look smoother and plumper (also due in part to the higher-shine finish). The coverage was opaque, while the lipstick wore for over six hours and was hydrating. Guerlain Garconne (DC, $58.00) is darker (95% similar). MAC Rockin' Robin (LE, $21.00) is warmer (95% similar). YSL Rouge Remix (402) (P, $36.00) is brighter (95% similar). Guerlain Greta (DC, $58.00) is darker (95% similar). Make Up For Ever Iconic Red (400) (P, $24.00) is darker (95% similar). Clinique Cherry Pop (P, $19.50) is less glossy (95% similar). ColourPop My Ways (LE, $10.00) is warmer (95% similar). LORAC Red Rose (LE, ) is warmer (95% similar). Urban Decay 69 (DC, $22.00) is less glossy (95% similar). Smashbox Bad Apple (P, $24.00) is warmer (90% similar). L'Oreal Enamel Red (P, $9.99) is darker, more muted (90% similar). Fenty Beauty Hot Blooded (LE, $20.00) is darker (90% similar). Guerlain Rouge Parade (820) (DC, $58.00) is lighter, brighter (90% similar). MAC Everyday Diva (P, $25.00) is warmer, less glossy (90% similar). NYX Eden (P, $6.00) is darker, more muted, less glossy (90% similar). Hourglass My Icon Is (P, $34.00) is less glossy (90% similar). Bite Beauty Fraise (DC, $24.00) is lighter, less glossy (90% similar). MAC Carmine Rouge (LE, $19.00) is darker, more muted, less glossy (90% similar). MAC Prepare for Pleasure (LE, $19.00) is darker, less glossy (90% similar). MAC Patrick Woo (LE, $19.00) is darker, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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