Urban Decay Alkaline is a slightly cool-toned, dark red with a semi-matte finish. It is a permanent eyeliner that retails for $22.00 and contains 0.04 oz.
Urban Decay Alkaline 24/7 Glide-On Eye Pencil ($20.00 for 0.04 oz.) is a medium-dark, reddish plum with subtle, cool undertones and a mostly matte finish. It had medium, buildable pigmentation (up to mostly opaque) that applied evenly on the lash line and did not skip. The pencil was smooth and velvety going on, but it had a little more waxiness compared to Torch, which might have been why it wasn't as pigmented from the start. The eyeliner lasted for nine and a half hours with minimal thinning.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our award-winning, bestselling, and waterproof 24/7 Glide-On Eye Pencil comes in an insane range of shades, from daytime neutrals to electric hues, and five finishes—shimmer, satin, matte, metallic, and glitter. This eyeliner goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line your eyes with a hint of color or opt for a graphic, dramatic look. Use them solo or combine with Urban Decay eyeshadows for more intensity. Created with 50 percent moisturizing ingredients suspended in a waterproof formula, 24/7 Eye Pencil gets a boost from vitamin E, jojoba oil, and cottonseed oil. Use the Grindhouse Double Barrel Sharpener to keep your pencils always sharp.