MAC Heroine is a moderately warm-toned, medium-dark purple with a satin finish. It is a permanent lipstick that retails for $20.00 and contains 0.1 oz.
Heroine is a slightly brighter, medium-dark purple with warm, pink undertones and a satin finish. It had good color payoff with a fairly creamy consistency that didn't tug on the lips but does cling noticeably on (though it did not feel too clingy or drying). It wore well for six hours, left a stain behind, but it felt a touch drying toward the end of wear. Too Faced Unicorn (P, $21.00) is darker, less glossy (90% similar). Maybelline Vibrant Violet (P, $7.99) is darker, more muted, less glossy (90% similar). Milani I Am Cool (P, $6.99) is less shimmery, darker (90% similar). Dior Superstitious Matte (789) (P, $35.00) is darker (95% similar). KVD Beauty L.U.V. (P, $20.00) is lighter, less glossy (95% similar). Urban Decay Bittersweet (DC, $18.00) is lighter, glossier (80% similar). MAC Seductive Intent (LE, $19.00) is lighter (90% similar). Tom Ford Beauty Kaia (LE, $36.00) is more shimmery, lighter, warmer (90% similar). Revlon Shameless (P, $8.99) is darker, more muted (90% similar). KVD Beauty LUV (P, $19.00) is warmer (90% similar). Urban Decay Cloud9 (LE, $18.00) is darker (90% similar). Fenty Beauty Purpsicle (LE, $20.00) is less shimmery, lighter (80% similar). KVD Beauty L.U.V. (DC, $21.00) is more muted, less pigmented, lower quality (90% similar). Urban Decay Notorious (DC, $18.00) is cooler (90% similar). MAC Violetta (PiP, $20.00) is more shimmery, warmer (85% similar). ColourPop Grind (LE, $7.00) is darker (90% similar). Smashbox Tabloid (P, $21.00) is lighter (85% similar). ColourPop Lychee (LE, $6.50) is less glossy (90% similar). NARS Kate (P, $34.00) is darker, glossier (90% similar). ColourPop Zipper (P, $6.50) is darker, less glossy (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.