Revlon Shameless is a moderately warm-toned, dark purple with a matte finish. It is a permanent lip balm that retails for $8.99 and contains 0.095 oz.
Shameless Colorburst Matte Balm ($8.99 for 0.095 oz.) is a medium-dark, pink-tinted purple with slight warm undertones and a satin-matte finish. It had fairly opaque color coverage, but the natural lip color comes through just slightly so if you have a stronger natural lip color, you may find it alters the way the shade looks applied. The consistency was lightly creamy, lightweight, and just slightly hydrating. It wore well for five hours on me. MAC Feel My Pulse (LE, $16.00) is lighter and pinker. MAC Violetta (P, $16.00) is more shimmery. MAC Strong Woman (LE, $16.00) is darker, not as pinky. MAC Heroine (LE, $16.00) is a little brighter but similar. See comparison swatches or view The Dupe List.
Revlon ColorBurst Matte Balm offers velvety color with balm-like moisture. Infused with a Triple Butter Complex of Shea, Mango and Coconut Butter. This retractable chubby crayon requires no sharpener.