Dior Superstitious Matte (789) is a moderately warm-toned, dark purple with a satin finish. It is a permanent lipstick that retails for $35.00 and contains 0.12 oz.
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Dior Superstitious Matte (789) Rouge Dior LipstickDior Superstitious Matte (789) Rouge Dior Lipstick ($35.00 for 0.12 oz.) is a brighter, medium-dark purple with strong, warm pink undertones and a satin finish. It had semi-opaque pigmentation with a smooth, lightly creamy texture that wasn't too thin or too thick and was easy to glide across the lips. The finish was more flattering than Montaigne Matte, but it took about an hour before it had more of a matte finish. On me, this shade lasted for five and a half hours and left a stain behind, and it was just a touch hydrating overall. Dose of Colors Dark Secret (P, $16.00) is lighter (95% similar). Urban Decay Cloud9 (LE, $18.00) is lighter, brighter, cooler (85% similar). Maybelline Vibrant Violet (P, $7.99) is lighter (90% similar). Milani I Am Cool (P, $6.99) is lighter (85% similar). Kat Von D LUV (P, $19.00) is lighter (90% similar). Kat Von D L.U.V. (P, $20.00) is less glossy (90% similar). MAC Stylist's Tip (LE, $20.00) is lighter (90% similar). ColourPop Grind (LE, $6.00) is lighter (90% similar). Anastasia Vintage (P, $20.00) is less glossy (95% similar). ColourPop Zipper (P, $6.50) is darker, more muted, less glossy (90% similar). MAC Heroine (P, $20.00) is lighter (95% similar). Too Faced Unicorn (P, $21.00) is less glossy (95% similar). Kat Von D Susperia (P, $20.00) is lighter, less glossy (85% similar). Sephora Rock & Purple (56) (P, $14.00) is darker, more muted (85% similar). ColourPop Lychee (LE, $6.50) is lighter, brighter, less glossy (85% similar). Anastasia Rage (P, $18.00) is lighter, cooler (80% similar). Anastasia #9 (Vol. 1) (PiP, ) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Dior introduces the next generation of Rouge Dior, reimagined by Peter Philips, Creative and Image Director of Dior Makeup, featuring five categories of shades for a total of 50 colors to choose from in two finishes – 35 classic luxe satins and 15 new pure long-wearing mattes. All 50 shades are formulated with Hyaluronic Acid to plump the lips, and Mango Butter to nourish and protect, resulting in pure couture color, a feel good formula, and long wearing, bold pigment.