Urban Decay Notorious is a moderately warm-toned, medium-dark purple with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Notorious Vice LipstickUrban Decay Notorious Vice Lipstick ($17.00 for 0.11 oz.) is described as a "medium berry [with a Cream finish]." It's a medium-dark, pinky-purple with subtle, warmer undertones and a satin finish.
It felt and looked more like a Comfort Matte than a Cream finish to me It is now listed as a Comfort Matte officially, and it didn't have the weight or the density of a Cream. The texture was very smooth, lightly creamy, and glided over the lips with good color payoff in a single stroke. It lasted for five hours, left behind a fuchsia stain, and was lightly hydrating. It is a Sephora exclusive. Anastasia Rage (P, $18.00) is cooler, less glossy (90% similar). ColourPop Grind (LE, $7.00) is brighter, less glossy (90% similar). Smashbox Violet Riot (P, $21.00) is darker (90% similar). MAC Heroine (P, $20.00) is warmer (90% similar). NYX Twisted (P, $6.00) is lighter, brighter (85% similar). Anastasia #9 (Vol. 1) (PiP, ) is cooler (85% similar). Milani I Am Cool (P, $6.99) is less shimmery, darker (85% similar). Maybelline Vibrant Violet (P, $7.99) is darker, warmer (85% similar). Tom Ford Beauty Kaia (LE, $36.00) is more shimmery, darker, warmer (85% similar). Makeup Geek Troublemaker (P, $12.00) is lighter (85% similar). MAC Seductive Intent (LE, $19.00) is warmer (85% similar). MAC Beach Nut (LE, $20.00) is darker, more muted, less glossy (85% similar). Urban Decay Cloud9 (LE, $18.00) is darker (90% similar). Urban Decay Pandemonium (P, $18.00) is darker (80% similar). NARS Kate (P, $34.00) is darker (85% similar). Fenty Beauty Purpsicle (LE, $20.00) is less shimmery, lighter (80% similar). Makeup Geek Daredevil (P, $12.00) is lighter, cooler, less glossy (80% similar). MAC Strong Woman (LE, $20.00) is darker, warmer (80% similar). Urban Decay Cruz (DC, $18.00) is darker, warmer (80% similar). Urban Decay Jawbreaker (P, $18.00) is darker (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.