MAC 5 Alarm is a very warm-toned, light-medium red with a luminous finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz.
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MAC 5 Alarm Lipstick ($16.00 for 0.10 oz.) is described as a "soft orange-red [with a Lustre finish]." It's a muted, medium-dark red with warm, orange undertones and very fine gold shimmer with a luminous sheen. It had semi-sheer color coverage, consistent with the Lustre finish, which lasted for three hours. On me, it was somewhat drying over time, which tends to be my experience with this finish, unfortunately. MAC Excite (LE, $16.00) is more orange. MAC Fashion Trip (LE, $22.00) is brighter. MAC Cherry Glaze (LE, $20.00) is redder. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.