Milani I Am Cool is a moderately warm-toned, medium-dark purple with a satin finish. It is a permanent lipstick that retails for $6.99 and contains 0.14 oz.
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Milani I Am Cool Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium purple with soft, warm pink undertones and a cream finish. The color payoff was fantastic with rich, opaque coverage delivered in a single stroke. The consistency was smooth, lightly creamy, and a little denser compared to most shades in the range, which I felt helped the lipstick sit better on my lips as it did not emphasize my lip lines like most of the other shades did. It stayed on nicely for five and a half hours, was neither drying nor hydrating, and left a faint, fuchsia stain behind.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This iconic, pigment-rich formula is infused with Monoi oil to keep lips ultra-soft and smooth.
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).