Too Faced Unicorn is a moderately warm-toned, medium-dark purple with a matte finish. It is a permanent lipstick that retails for $21.00 and contains 0.23 oz.
Too Faced Unicorn Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a "matte bright orchid." It had semi-opaque color coverage (the natural lip color still comes through a bit) with a mostly matte finish, though it wasn't as flat as the other shades in the range. It applied slightly unevenly. The texture was thin, smooth, and lightweight, but the formula was still drying over the five hours it lasted. Makeup Geek Grapevine (LE, $12.00) is less pigmented (95% similar). Anastasia Vintage (P, $20.00) is darker, warmer (90% similar). KVD Beauty Susperia (P, $20.00) is lighter, warmer (90% similar). MAC Heroine (P, $19.00) is lighter, glossier (90% similar). Urban Decay Cloud9 (LE, $18.00) is cooler, glossier (90% similar). MAC Recollection (P, $21.00) is darker, cooler (90% similar). Milani I Am Cool (P, $6.99) is glossier (90% similar). Dior Superstitious Matte (789) (P, $35.00) is glossier (95% similar). Anastasia Rage (P, $18.00) is lighter, cooler (85% similar). ColourPop Zipper (P, $6.50) is darker, warmer (85% similar). ColourPop Shay Day (LE, $6.50) is darker, warmer (85% similar). ColourPop Lychee (LE, $6.50) is lighter, brighter (85% similar). KVD Beauty LUV (P, $19.00) is warmer, glossier (85% similar). Buxom Ultraviolet (P, $22.00) is lighter (85% similar). Urban Decay Crank (P, $18.00) is lighter, warmer (85% similar). MAC Flamingo Road (LE, $21.00) is darker, cooler (85% similar). KVD Beauty L.U.V. (P, $20.00) is lighter, brighter (80% similar). Urban Decay Pandemonium (DC, $18.00) is cooler, glossier (80% similar). Makeup Geek Charleston (LE, $12.00) is darker, more muted (80% similar). Urban Decay Jawbreaker (DC, $18.00) is darker, cooler, glossier (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Give lips the staying power of a stain and the intense color of a liquid lipstick in one long-wear ultra-matte formula. It’s formulated with exclusive technology that leaves the lipstick melted for the most high-impact color possible. It’s infused with antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines. It comfortably coats lips with a wash of intense, high-impact, super rich, saturated color that lasts for hours.
Isododecane, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Beeswax/Cera Alba/Cire d'Abeille, Kaolin, Silica Dimethyl Silylate, Cyclohexasiloxane, Disteardimonium Hectorite, Aluminum Benzoate, Water, Butylene Glycol, Caprylyl Glycol, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Glyceryl Behenate/Eicosadioate, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Hexylene Glycol, Hydrogen Dimethicone, Palmitoyl Tripeptide-38, Persea Gratissima (Avocado) Oil/Persea Gratissima Oil, Phenoxyethanol, Portulaca Pilosa Extract, Propylene Carbonate, Retinyl Palmitate, Sodium Hyaluronate, Sorbitan Isostearate, Sucrose Cocoate, Tocopherol. May Contain (+/-): Yellow 5 Lake (CI 19140), Iron Oxides (CI 77491, CI 77499), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.