MAC 4Eva is a moderately cool-toned, medium-dark purple with a semi-matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.1 oz.
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MAC 4Eva Lipstick ($17.00 for 0.10 oz.) is described as a "creamy light purple [with a Matte finish]." It's a muted, medium-dark purple with cool undertones and a mostly matte finish. It had good color coverage, but it would need another layer or so to get fully opaque coverage out of it. The consistency didn't drag or tug on the lips when applied, but it didn't slide around easily. The color lasted for five and a half hours, was lightly drying after four hours of wear, and did creep into lip lines slightly. Sephora Trippin (50) (P, $8.00) is lighter (90% similar). Colour Pop Fluke (P, $7.00) is lighter (85% similar). Colour Pop Lemon Drop (LE, $6.50) is warmer (85% similar). Smashbox Action (P, $21.00) is lighter, warmer (80% similar). Bite Beauty Taro (LE, $26.00) is darker, more muted, warmer (80% similar). Colour Pop Be-dazzled (LE, $6.50) is darker (80% similar). Kat Von D Roxy (P, $19.00) is darker, glossier (80% similar). Colour Pop So Wavy (LE, $7.00) is darker, cooler (80% similar). Bite Beauty Lavender Jam (DC, $26.00) is darker, cooler (80% similar). Urban Decay Twitch (P, $18.00) is warmer (80% similar). Anastasia Violet (LE, $20.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.