Love Bug

ColourPop Love Bug Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a deep, plummy brown with warm undertones and a flat, matte finish. This might be one of the worst liquid lipsticks I've had the displeasure of trying, because it felt heavy on the lips, clung and emphasized every lip line I had, and then the color flaked off as it cracked when I tried to move my lips. It was very pigmented, and I had no trouble applying an even layer of product before it dried down, but it looked awful on. It wore terribly, as it flaked away just by talking, and it faded significantly faster from the center of the mouth--noticeable after five hours. The formula was also painfully drying. KVD Beauty Plath (LE, $20.00) is brighter (85% similar). Tarte Sis (P, $20.00) is brighter (85% similar). Tom Ford Beauty Ben (P, $36.00) is cooler, glossier (85% similar). NARS Bondage (LE, $27.00) is lighter, warmer (85% similar). ColourPop Chilly Chili (LE, $6.50) is more muted (90% similar). Pat McGrath Spellbound (P, $30.00) is lighter (85% similar). ColourPop Vignette (P, $10.00) is darker, warmer, glossier (85% similar). Pat McGrath Flesh 3 (P, $30.00) is darker (85% similar). ColourPop Brick (LE, $10.00) is brighter, glossier (85% similar). Anastasia Rock Sand (P, $20.00) is lighter (85% similar). Charlotte Tilbury So 90s (was Birkin Brown) (P, $37.00) is warmer (90% similar). NARS Somebody to Love (P, $26.00) is lighter (85% similar). Milani I Am Positive (P, $6.99) is darker, glossier (85% similar). Tom Ford Beauty In Deep (P, $55.00) is darker, warmer, glossier (85% similar). Tom Ford Beauty Christopher (P, $36.00) is cooler, glossier (85% similar). Anastasia Bittersweet (LE, $20.00) is darker, more muted (85% similar). KVD Beauty Hawkwind (P, $20.00) is lighter, cooler (85% similar). ColourPop Kae (LE, $6.50) is warmer (85% similar). ColourPop WYD (DC, $6.50) is lighter (85% similar). Tarte Front Row (P, $20.00) is lighter (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.