Avenue

ColourPop Avenue Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "deep yellow red." It's a slightly muted, medium-dark burgundy red with neutral-to-cool undertones and a matte finish. The texture was thin, slightly watery, but it was manageable for application. The color applied with semi-opaque coverage that went on quite evenly despite the watery consistency. It lasted for almost eight hours, was lightly drying over time, and tended to fade faster from the center of the lips. Chanel Experimente (154) (P, $40.00) is lighter (95% similar). NARS Just Push Play (P, $26.00) is lighter, warmer (90% similar). NARS Infatuated Red (P, $27.00) is warmer, glossier (90% similar). ColourPop Goldie (P, $6.00) is darker (90% similar). MAC Such Flare (LE, $19.00) is warmer, glossier (90% similar). Tarte Vibin' (P, $20.00) is warmer (90% similar). NARS 413 BLKR (DC, $28.00) is glossier (90% similar). KVD Beauty Nosferatu (P, $20.00) is lighter (90% similar). NARS Vain (P, $26.00) is warmer (90% similar). ColourPop Lost (P, $7.00) is lighter, warmer (85% similar). ColourPop Silk (LE, $7.00) is glossier (90% similar). MAC Studded Kiss (P, $19.00) is glossier (90% similar). NARS Consuming Red (P, $27.00) is glossier (90% similar). NARS VIP Red (DC, $28.00) is lighter, warmer, glossier (85% similar). Make Up For Ever #48 (DC, $19.00) is glossier (85% similar). Make Up For Ever M402 (DC, $22.00) is lighter, glossier (85% similar). Milani I Am Motivated (P, $6.99) is darker, warmer, glossier (85% similar). NARS Fire Down Below (DC, $28.00) is lighter, warmer (85% similar). Pat McGrath Guinevere (P, $38.00) is darker, glossier (85% similar). Tom Ford Beauty Velvet Cherry (08) (P, $55.00) is lighter, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.