Avenue

ColourPop Avenue Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "deep yellow red." It's a slightly muted, medium-dark burgundy red with neutral-to-cool undertones and a matte finish. The texture was thin, slightly watery, but it was manageable for application. The color applied with semi-opaque coverage that went on quite evenly despite the watery consistency. It lasted for almost eight hours, was lightly drying over time, and tended to fade faster from the center of the lips. NARS Just Push Play (P, $26.00) is lighter, warmer (90% similar). NARS Infatuated Red (P, $27.00) is warmer, glossier (90% similar). Chanel Experimente (154) (P, $37.00) is lighter (95% similar). ColourPop Goldie (P, $6.00) is darker (90% similar). MAC Such Flare (LE, $20.00) is warmer, glossier (90% similar). Tarte Vibin' (P, $20.00) is warmer (90% similar). NARS 413 BLKR (DC, $28.00) is glossier (90% similar). Kat Von D Nosferatu (P, $20.00) is lighter (90% similar). NARS Vain (P, $26.00) is warmer (90% similar). ColourPop Lost (P, $7.00) is lighter, warmer (85% similar). ColourPop Silk (LE, $7.00) is glossier (90% similar). MAC Studded Kiss (P, $20.00) is glossier (90% similar). NARS Consuming Red (P, $27.00) is glossier (90% similar). Make Up For Ever M402 (DC, $22.00) is lighter, glossier (85% similar). NARS Fire Down Below (DC, $28.00) is lighter, warmer (85% similar). Milani I Am Motivated (P, $6.99) is darker, warmer, glossier (85% similar). Pat McGrath Guinevere (P, $40.00) is darker, glossier (85% similar). Tom Ford Beauty Velvet Cherry (08) (P, $55.00) is lighter, glossier (90% similar). NARS VIP Red (DC, $28.00) is lighter, warmer, glossier (85% similar). Make Up For Ever #48 (DC, $19.00) is glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.