Are & Be

ColourPop Are & Be Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "rich mauve plum." It's a soft, medium-dark plum with subtle, warm undertones and a matte finish. It had rich color payoff with a thin, spreadable texture that went on evenly. It dried down to a flat, matte finish that did emphasize the texture of my lips somewhat. It lasted for seven hours and faded more noticeably from the center of the mouth for me. The formula was lightly drying. Makeup Geek Tomboy (P, $12.00) is lighter, glossier (95% similar). Marc Jacobs Beauty Vinyl Dream (P, $30.00) is glossier (90% similar). Smashbox Spoiler Alert (P, $24.00) is darker, cooler, glossier (90% similar). NARS London Calling (P, $26.00) is darker (95% similar). ColourPop Viper (DC, $6.50) is lighter, warmer (85% similar). ColourPop Lumiere 2 (DC, $6.50) is lighter (90% similar). ColourPop Back Up (P, $6.00) is lighter (85% similar). Kaleidos Mercury Wave (P, $12.00) is lighter, warmer (85% similar). ColourPop Bijou (LE, $7.00) is cooler (85% similar). MAC Winifred (LE, $19.00) is darker, more muted (85% similar). Makeup Geek Urbanista (P, $12.00) is darker, glossier (85% similar). NARS Dirty Mind (P, $27.00) is darker (85% similar). Anastasia Vintage (P, $20.00) is brighter, cooler (80% similar). NARS Pussy Control (P, $27.00) is lighter, cooler (80% similar). KVD Beauty Susperia (P, $20.00) is lighter, brighter, cooler (80% similar). Urban Decay Double Crossed (P, $18.00) is darker (80% similar). ColourPop Panda (P, $7.00) is darker, warmer, glossier (80% similar). Anastasia Dusty Mauve (P, $18.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.