ColourPop WYD is a moderately warm-toned, light-medium brown with a matte finish. It is a permanent lipstick that retails for $6.50 and contains 0.11 oz.
ColourPop WYD Ultra Matte Liquid Lipstick ($6.50 for 0.11 oz.) is a medium-dark brown with warm, rosy undertones and a flat, matte finish. The texture was smooth, lightweight, and easy to work with to get even, opaque coverage in a single layer. It dried down within 30 seconds, but it felt a little clingy, so it wasn't the most comfortable to wear. This shade lasted well for five and a half hours before fading more noticeably from the center of my lips. It felt a bit drying after four hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Isododecane, Alumina, Diisopropyl Dimer Dilinoleate, Nylon-12, Silica, Trimethylsiloxysilicate, Polypropylsilsesquioxane, Disteardimonium Hectorite, Propylene Carbonate, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.