KVD Beauty Plath is a very warm-toned, medium-dark burgundy with a matte finish. It is a limited edition lipstick that retails for $20.00 and contains 0.22 oz.
Plath is a dark, reddish brown with warm undertones and a matte finish. It was richly pigmented and covered the lips with opaque, even coverage. The texture was less flexible to me after it had dried down, and it seemed prone to emphasizing the natural texture of my lips. The color lasted for almost eight hours and was drying after six hours of wear. ColourPop Love Bug (P, $6.50) is more muted (85% similar). Milani Crush (LE, $8.99) is warmer (95% similar). Charlotte Tilbury So 90s (was Birkin Brown) (P, $34.00) is lighter (90% similar). ColourPop And Chill (P, $6.50) is darker (85% similar). ColourPop Kae (LE, $6.50) is darker, warmer (80% similar). ColourPop Chilly Chili (LE, $6.50) is more muted, cooler (85% similar). KVD Beauty Vampira (P, $20.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.