Be-dazzled

ColourPop Be-dazzled Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "deep true purple." It's a lightly brightened, medium purple with cool undertones and a vinyl-like sheen. It doesn't dry down to a fully flat matte finish like a lot of the other shades have. It had mostly opaque pigmentation with a thin consistency that is a little harder to apply evenly. The formula feels clingier and really emphasizes the natural texture and lines on the lips in a way that makes them look somewhat shirveled--it's not as soft or smooth as the average ColourPop liquid lipstick. I noticed the color flaking away from the center of the mouth after four hours of wear, and it was fairly drying over time, though most of the color lasted for six and a half hours. Fenty Beauty Violet Fury (P, $18.00) is cooler (90% similar). Makeup Geek Electric Slide (LE, $12.00) is darker, more muted (90% similar). KVD Beauty Roxy (P, $20.00) is more muted (90% similar). KVD Beauty Roxy (P, $19.00) is glossier (90% similar). KVD Beauty Roxy (LE, $21.00) is lighter (85% similar). Estee Lauder Shameless Violet (P, $32.00) is lighter, warmer (85% similar). Anastasia Violet (LE, $20.00) is more muted, cooler (85% similar). MAC She-Rebel (LE, $20.00) is more shimmery, lighter (80% similar). MAC Matte Royal (LE, $19.00) is darker, cooler (80% similar). Obsessive Compulsive Cosmetics Belladonna (DC, $18.00) is lighter, warmer, glossier (80% similar). MAC 4Eva (P, $19.00) is lighter (80% similar). Illamasqua Kontrol (P, $24.00) is darker, more muted (80% similar). MAC Recollection (P, $21.00) is lighter, warmer, less glossy (80% similar). Illamasqua ESP (P, $24.00) is more shimmery, lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.