ColourPop Chi, Kae, Rooch Ultra Matte Liquid Lipsticks Reviews, Photos, Swatches

ColourPop Chi Ultra Matte Liquid Lipstick
ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “cool-toned nude beige.” It’s a muted, medium brown with subtle, neutral-to-cool undertones and a slight rosy tint. It had a matte finish with rich, opaque coverage that applied evenly and smoothly. It dried down to a transfer-free finish, but it wasn’t as flat/pure matte as a lot of liquid lipsticks can be. It tended to stretch and show lip lines when I smiled, though the color itself lasted for six hours before fading. It was slightly drying. MAC Styled in Sepia (LE, $19.00) is darker, glossier (90% similar). MAC Easy Babe (LE, $19.00) is cooler (90% similar). Anastasia Starfish (P, $20.00) is cooler (90% similar). Maybelline Carnal Brown (P, $7.49) is darker (85% similar). Anastasia Dread (P, $18.00) is cooler (85% similar). ColourPop Pillow Talk (P, $6.00) is lighter, cooler (85% similar). ColourPop Beeper (P, $6.50) is cooler (80% similar). ColourPop Mess Around (P, $7.00) is darker, glossier (85% similar). KVD Beauty Bow 'n' Arrow (P, $20.00) is cooler (80% similar). Make Up For Ever Neutral Beige (107) (P, $20.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop Kae Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep warm yellow brown.” It’s a muted, dark brown with warm, reddish tones and a matte finish. The consistency was thin and runny but applied fairly smoothly and evenly. It dried down fairly quickly and tended to emphasize lip lines when I smiled or stretched my lips at all. The color faded a little more noticeably from the center of the lips, though most of the color was intact after seven horus of wear. This shade was moderately drying on me. ColourPop Limbo (P, $6.50) is darker, cooler (90% similar). KVD Beauty Hilda (LE, $20.00) is lighter (90% similar). Anastasia Maude (P, $20.00) is darker (90% similar). Too Faced Naughty by Nature (P, $21.00) is cooler (90% similar). ColourPop Good Times (LE, $7.00) is darker, cooler (90% similar). NYX Maison (P, $6.00) is cooler (90% similar). Maybelline Coffee Addiction (DC, $7.49) is cooler, glossier (90% similar). Anastasia Malt (P, $20.00) is darker, cooler (85% similar). Tarte Crop Top (P, $20.00) is lighter, glossier (85% similar). Sephora Spice (P, $14.00) is darker, cooler (85% similar). ColourPop Cinnamon (LE, $10.00) is lighter (85% similar). Anastasia Bittersweet (LE, $20.00) is cooler (85% similar). Tarte Fortune (P, $20.00) is lighter (85% similar). Anastasia #8 (Vol. 1) (PiP, ) is lighter (85% similar). KVD Beauty Crucifix (P, $20.00) is cooler (85% similar). KVD Beauty Plath (LE, $20.00) is lighter, cooler (80% similar). ColourPop Love Bug (P, $6.50) is cooler (85% similar). ColourPop Chilly Chili (LE, $6.50) is cooler (85% similar). MAC Consensual (P, $19.00) is darker (80% similar). MAC Chocotease (LE, $21.00) is darker, cooler (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop Rooch Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deepened russet wine.” It’s a dark, burgundy red with warm undertones and a matte finish. It reflects almost copper at times (I noticed this even in person; it’s an effect that seems heightened by camera but I noted it as I watched it dry down before seeing the photos for once!), even though it doesn’t seem shimmery. This one dried down unevenly with some parts of it drying down surprisingly quickly while other areas seemed to take longer to fully dry down. The texture was drier, not smooth to the touch, and flaked away and faded heavily from the center of the mouth. It was pretty drying over the six and a half hours it lasted. KVD Beauty Vampira (P, $20.00) is cooler (95% similar). ColourPop And Chill (P, $6.50) is cooler (90% similar). Pat McGrath McMenamy (LE, $38.00) is cooler (85% similar). MAC Deep Love (LE, $19.00) is darker, cooler, glossier (85% similar). ColourPop Prim (P, $7.00) is cooler, glossier (85% similar). Obsessive Compulsive Cosmetics Anita (DC, $18.00) is darker, cooler, glossier (85% similar). Milani Crush (LE, $8.99) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Chi

LELimited Edition. $6.50.
B+
B+
8
Product
10
Pigmentation
8
Texture
9
Longevity
5
Application
89%
Total

Kae

LELimited Edition. $6.50.
B-
B-
7.5
Product
9
Pigmentation
7
Texture
8.5
Longevity
4.5
Application
81%
Total

Rooch

LELimited Edition. $6.50.
C
C
6
Product
9
Pigmentation
6
Texture
8
Longevity
4
Application
73%
Total

See more photos & swatches!

ColourPop Chi Ultra Matte Liquid Lipstick
ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick
ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick
ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick
ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick
ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick
ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick
ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick
ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick
ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick
ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick
ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick
ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick
ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick
ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick
ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick
ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick
ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick
ColourPop Rooch Ultra Matte Liquid Lipstick

Makeup Look
On face:
  • Tom Ford Traceless Stick Foundation
  • Guerlain Les Voilettes
  • ColourPop Glo Up Super Shock Cheek
On eyes:
  • ColourPop Kae Pop Eyeshadow Set

66 Comments

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Christine Avatar

They don’t claim to be moisturizing, so they don’t lose points for not being moisturizing – they do lose points for being drying, though, to the extent that they are (Chi was slightly drying for example). They are very pigmented and long-wearing, which are two characteristics that will tend to keep a rating higher, even if it’s drying. We all have deal-breakers, but I try to keep ratings as objective as possible by keeping to what the brand says it should do and going from there. Some will accept a drying product if it wears a long time while others categorically refuse 🙂

charlotte Avatar

I do this all the time either with a color or a highlight, works great. If you have prominent lip lines smile a bit to smooth them out first though or it will “skip” those and accentuate them.

NeoNails Avatar

It’s a shame Rooch turned out to be disappointing! It was the most interesting color to me. I really like that different copper “shift.” I’m hoping the new Satin Lips they’re launching will be more forgiving to wear.

(Also as a heads up, not sure if you saw Christine: Bite just announced that their new lipsticks are launching 2/23, but they’re already up on the website to buy for VIB Rouges! I think I’ll be taking a risk & picking one or two up….)

Nancy T Avatar

Even though liquid matte lipsticks don’t get along with my lips, I really love Rooch!!! What a gorgeous shade! Definitely see the strong copper reflects. I do own MAC Deep Love, so I may add a touch of a coppery lipstick to it to get that gorgeousness!

The other 2 shades just aren’t “moving” me in any direction, although Chi looks a bit more interesting.

KJH Avatar

I think that Rooch would look terrific on you. Esp. Adding the copper. Remember to heavy balm your lips (thanks, Lisa E.) at the beginning of your app. At least 20 min before the liquid. Worked for me w/KVD, and I had given away a full size Outlaw, which I loved. Without the balm, the lips felt shrink wrapped and looked like skinny Man Ray lips. Not nice. W/ pre-balm, I can wear liquids with fair to good comfort. And it does not interfere with the matte, if you put it on way ahead. Go for it. Love that shade family. Got Anita, so I don’t need it. Maybe I’ll try something coppery over Anita. Good idea.

LMH454 Avatar

It’s so crazy how different a color can pull on different people – Chi looks suuuuuuuper cool/gray-toned on me; it reminds me of Anastasia’s Sepia. These colors all look great on you 🙂

LMH454 Avatar

Isn’t that crazy? It always makes me wonder if there was some variance in different batches of product, or if skin undertones can really make *that* much of a difference all by themselves!

Katherine T. Avatar

I’m not a fan of ultra matte liquid lipsticks, but I like the Rooch color, too bad the formula is so problematic, but I will grab the matching lip pencil. Also not a big fan of Karreuche but I have to say, she picked some beautiful, well-coordinated colors for shadows, blushes, highlighters, and lipsticks in her collaboration with Colour Pop

popscockles Avatar

You look totally fine in these pictures! Gorgeous as always, rocking some awesome makeup.

The Kae eyeshadow quad looks awesome here! I’m really digging the copper-tint to Roach…for $6, I’m willing to give it a try!

Rachael Avatar

Glad it’s not just me. I thought maybe it was the eyeshadow comboed with the lips. Christine, you look super happy in a different post wearing this same eye shadow. Just my interpretation of a moment. No worries! Still love you and I really like that eyeshadow on you.

Christine Avatar

I feel really terrible, since if I don’t look normal, then it must have been my fault and it is a true disservice to readers and the products. I will try to reshoot these photos if I have time this week. I feel just awful. I’m so sorry again everyone! I didn’t see anything wrong with them when I edited, but it’s obvious that there is now.

Chloe Avatar

I think you look the same as always. I keep scrolling back up to see if I missed something, and I honestly can’t see anything wrong. I definitely don’t think you need to feel bad or reshoot anything. You look lovely!

Claire L Avatar

Rooch is such an intriguing colour! I won’t be getting any of the ultra matte liquid lipsticks, they’re not my thing but I like seeing how the colours do!

Kayle Avatar

These look so dry! ): I was hoping they’d keep the Stingraye formula and apply it to new releases, but I’ve heard that these are more drying than even the original formula and this confirms it. Sad day. I didn’t expect Kae to be so close to Limbo either! At least I can confidently pass on these.

Have you received/bought the eyeshadow release too? I’ve been eyeing Sunset Boulevard and your review might be the make-or-break for me.

Dione Avatar

I’ll never be into this ultra matte lip trend. Satin finish is as matte as I can go! I like Bite matte lip crayons but they don’t look painful (or feel painful!) as these look! Dry and crumbly is just not attractive.

Trina Avatar

Oh no please don’t be sorry 🙂 i know it’s not always easy to certain things. I’m actually kinda shocked they didn’t send you one of those PR sets. You should of been top on the list! You are the best reviewer/tester! Thank you in advance for trying.

Nicole O. Avatar

the copper reflects in rooch looks beautiful , but i think i’m done with their ultra matte lips .

i feel like i have enough & the formula of the new shades aren’t quite as nice as the original release of limbo & tulle .

speaking of colourpop , will you be reviewing the new ultra satin lips ? those look very promising & i love the shade range .

fancie Avatar

Liquid lipsticks can be drying but I can live with them when they wear forever and I find that to be the case with ColourPop. I love all of these shades. Especially Rooch. I’m a little disappointed that it doesn’t perform as well but I still want it lol. That coppery shift is just gorgeous. I will tape a lip balm to my forehead if need be LOL!

Michelle Avatar

I just got Rooch in the mail last week and I sadly have the same issues with that weird mustardy cast and the crumbly texture. So disappointing, it is such a gorgeous color. I haven’t had that experience with any of their other shades.

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