ColourPop Rooch is a very warm-toned, dark burgundy with a matte finish. It is a limited edition lipstick that retails for $6.50 and contains 0.11 oz.
ColourPop Rooch Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "deepened russet wine." It's a dark, burgundy red with warm undertones and a matte finish. It reflects almost copper at times (I noticed this even in person; it's an effect that seems heightened by camera but I noted it as I watched it dry down before seeing the photos for once!), even though it doesn't seem shimmery. This one dried down unevenly with some parts of it drying down surprisingly quickly while other areas seemed to take longer to fully dry down. The texture was drier, not smooth to the touch, and flaked away and faded heavily from the center of the mouth. It was pretty drying over the six and a half hours it lasted. KVD Beauty Vampira (P, $20.00) is cooler (95% similar). ColourPop And Chill (P, $6.50) is cooler (90% similar). Pat McGrath McMenamy (LE, $38.00) is cooler (85% similar). MAC Deep Love (LE, $20.00) is darker, cooler, glossier (85% similar). ColourPop Prim (P, $7.00) is cooler, glossier (85% similar). Obsessive Compulsive Cosmetics Anita (DC, $18.00) is darker, cooler, glossier (85% similar). Milani Crush (LE, $8.99) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
ISODODECANE, NYLON-12,DIISOPROPYL DIMER DILINOLEATE, TRIMETHYLSILOXYSILICATE, SYNTHETIC FLUORPHLOGOPITE, ALUMINUM CALCIUM SODIUM SILICATE, CALCIUM SODIUM BOROSILICATE, CALCIUM ALUMINUM BOROSILICATE, SODIUM POTASSIUM ALUMINUM SILICATE, SILICA, POLYPROPYLSILSESQUIOXANE, DISTEARDIMONIUM HECTORITE, ALUMINA, TIN OXIDE, PROPYLENE CARBONATE, HYDROGENATED POLYISOBUTENE, PALMITIC ACID. +/- MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), BLUE 1 LAKE (CI 42090), RED 7 LAKE (CI 15850), RED 7 (CI 15850), RED 30 LAKE (CI 73360), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), RED 6 (CI 15850), RED 28 LAKE (CI 45410), RED 28 (CI 45410), RED 27 LAKE (CI 45410), RED 21 (CI 45380), RED 21 LAKE (CI 45380), MANGANESE VIOLET (CI 77742), YELLOW 10 LAKE (CI 47005), YELLOW 5 LAKE (CI 19140), YELLOW 6 LAKE (CI 15985), BISMUTH OXYCHLORIDE (CI 77163), BRONZE POWDER (CI 77400), COPPER POWDER (CI 77400), RED 33 (CI 17200), CARMINE (CI 75470), RED 40 LAKE (CI 16035), RED 36 (CI 12085), ORANGE 5 (CI 45370), RED 6 LAKE (CI 15850), RED 22 (CI 45380).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.