Too Faced Naughty by Nature is a moderately warm-toned, medium-dark brown with a matte finish. It is a permanent lipstick that retails for $21.00 and contains 0.23 oz.
Too Faced Naughty by Nature Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a "matte deep chocolate." It's a dark brown with warm undertones and a satin finish. This shade never quite dried down; it was lightly tacky but pressing my lips together didn't lift color, so that was a happy surprise! It had rich pigmentation and applied evenly. It emphasized lip lines but didn't look as "cracked" when I smiled as other shades. It's not ideal, but it was one of the easier shades to wear over time. The formula was moderately drying over the five hours it lasted. ColourPop Limbo (P, $6.50) is warmer (95% similar). NYX Maison (P, $6.00) is lighter, glossier (95% similar). Tarte Grunge (P, $20.00) is darker, glossier (90% similar). ColourPop Kae (LE, $6.50) is warmer (90% similar). Anastasia #8 (Vol. 1) (PiP, ) is lighter (90% similar). Sephora Mocha (P, $14.00) is darker, cooler (90% similar). Tarte Wannabe (P, $20.00) is cooler (90% similar). Anastasia Bittersweet (LE, $20.00) is cooler (90% similar). Fenty Beauty Unveil (P, $24.00) is darker, cooler (90% similar). Maybelline Grey Over It (DC, $7.49) is lighter (90% similar). MAC Patricia Bright (LE, $19.00) is darker (85% similar). Anastasia Maude (P, $20.00) is warmer (85% similar). Kaleidos Mahogany (P, $12.00) is darker, brighter (85% similar). MAC Victorian (LE, $19.00) is darker, cooler, glossier (85% similar). Tarte Fortune (P, $20.00) is lighter (85% similar). Tarte Crop Top (P, $20.00) is lighter, cooler, glossier (85% similar). Anastasia Malt (P, $20.00) is warmer (85% similar). MAC Chocotease (LE, $21.00) is darker (85% similar). NARS Done It Again (P, $26.00) is darker, cooler (80% similar). Maybelline Coffee Addiction (DC, $7.49) is lighter, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Give lips the staying power of a stain and the intense color of a liquid lipstick in one long-wear ultra-matte formula. It’s formulated with exclusive technology that leaves the lipstick melted for the most high-impact color possible. It’s infused with antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines. It comfortably coats lips with a wash of intense, high-impact, super rich, saturated color that lasts for hours.
Isododecane, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Beeswax/Cera Alba/Cire d'Abeille, Kaolin, Silica Dimethyl Silylate, Cyclohexasiloxane, Disteardimonium Hectorite, Water, Butylene Glycol, Caprylyl Glycol, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Glyceryl Behenate/Eicosadioate, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Hexylene Glycol, Hydrogen Dimethicone, Palmitoyl Tripeptide-38, Persea Gratissima (Avocado) Oil/Persea Gratissima Oil, Phenoxyethanol, Portulaca Pilosa Extract, Propylene Carbonate, Retinyl Palmitate, Sodium Hyaluronate, Sorbitan Isostearate, Sucrose Cocoate, Talc, Tocopherol. May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.