Urban Decay x Marvels Eternals Eyeshadow Palette Reviews & Swatches
Eternals
Urban Decay Eternals Marvel Studios Eyeshadow Palette ($65.00 for 0.45 oz.) is a new, limited edition eyeshadow palette for the holiday season that included seven (mostly) matte shades complemented by eight shimmery shades. I found the quality to be all over the place, but oddly, the mattes were harder to blend out; sometimes Urban Decay’s matte eyeshadows are powdery, but they tend to blend out fine, so it was unexpected. The shimmers tended to be drier or sheerer and would be more usable for someone who always uses their shimmer eyeshadows wet.
In a way, it’s exactly what I feel like I’ve come to expect from Urban Decay’s eyeshadow palettes these days but that’s still a little tough to accept at times.
Eternals
LELimited Edition. $65.00.
Cosmic Blast
Cosmic Blast is a bright beige with warmer, yellowy undertones and a metallic finish. It had mostly opaque color coverage paired with a moderately dense, slightly stiffer texture. It stayed on nicely for seven and a half hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- NABLA Cosmetics Lucid Dream (PiP, ) is more shimmery (95% similar).
- LORAC Quartz (LE, $19.00) is more shimmery (95% similar).
- Makeup Geek Artemis (LE, $6.00) is more shimmery, warmer (90% similar).
- Urban Decay Disco Diva (LE, $19.00) is darker, warmer (90% similar).
- Lethal Cosmetics Serene (P, $6.00) is warmer (90% similar).
- ColourPop Ever After (LE, $4.50) is darker, warmer (90% similar).
- Sydney Grace Shooting Star (P, $6.00) is warmer (90% similar).
- NARS Vinyl (LE, $25.00) is warmer (90% similar).
- MAC Clink Clink (LE, $25.00) is cooler (90% similar).
- Becca Chardonnay (LE, ) is more shimmery, darker, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Cosmic Blast
LELimited Edition. $19.00.
Family is Eternal
Family is Eternal is a light, pinky-coral base with lighter gold shimmer throughout. The texture was firmer in the pan, not so much dense as it was drier. It had mostly opaque color payoff that applied fairly evenly to bare skin but had light fallout during application. This shade lasted decently for seven and a half hours fading a bit.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Bang Bang (PiP, $19.00) is less shimmery (95% similar).
- Tarte Sway (LE, ) is more shimmery, darker (90% similar).
- Milani Lust and Luminous (PiP, $5.99) is lighter, warmer (90% similar).
- Fenty Beauty Bellini Baby (PiP, ) is lighter, brighter (90% similar).
- Too Faced Pound Cake (LE, $16.00) is less shimmery, lighter, warmer (85% similar).
- ColourPop Bading (LE, $4.50) is less shimmery, lighter, warmer (85% similar).
- BH Cosmetics Carli Bybel Deluxe Edition #6 (LE, ) is lighter, warmer (85% similar).
- Charlotte Tilbury Star Aura (Enhance) (LE, ) is less shimmery, darker, warmer (85% similar).
- ColourPop Outie (LE, $4.50) is more shimmery, darker, warmer (80% similar).
- Buxom High Kicks (P, $12.00) is more shimmery, darker, warmer (80% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Family is Eternal
LELimited Edition. $19.00.
Immortal Warrior
Immortal Warrior is a light gold with moderate, warm undertones and a sparkling finish. The texture felt drier and stiffer to the touch, which made it harder to pick up product evenly with a brush and led to fallout during application. It had semi-opaque pigmentation that was best applied with a fingertip or a dampened brush. It wore well for seven hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Charlotte Tilbury Super Blue #1 (LE, ) is warmer (95% similar).
- Anastasia Inspire (LE, $12.00) is more shimmery, warmer (95% similar).
- ColourPop Fullmoon (LE, $4.50) is less shimmery (95% similar).
- Pat McGrath Galactic Gold (LE, $25.00) is more shimmery, warmer (90% similar).
- Bad Habit Daphne (PiP, ) is more shimmery, warmer (90% similar).
- Laura Mercier Lumineuse (LE, ) is more shimmery, darker, warmer (90% similar).
- Chanel Gemme Doree (844) (P, $36.00) is more shimmery, warmer (90% similar).
- Melt Cosmetics Poppin' Bottles (LE, ) is more shimmery, warmer (90% similar).
- Glaminatrix Cloud Nine (P, $8.77) is more shimmery, cooler (90% similar).
- Dose of Colors Suz (LE, ) is more shimmery, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Immortal Warrior
LELimited Edition. $19.00.
Strength
Strength is a light, bright copper with strong, warm undertones and a metallic sheen. It was richly pigmented with a smooth, almost cream-like texture that was dense enough to hold all that sparkle and prevent fallout during application. It stayed on well for eight hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Natasha Denona Blaze (263K) (LE, ) is cooler (95% similar).
- NARS Palmetto (LE, $19.00) is less shimmery (95% similar).
- Chanel Intensite #3 (LE, ) is less shimmery, cooler (95% similar).
- MAC Objet d'Art (P, $20.00) is less shimmery, cooler (95% similar).
- NABLA Cosmetics Creation Crown (PiP, ) is less shimmery, darker (95% similar).
- Pat McGrath Bronze Solaris 005 (PiP, $25.00) is cooler (95% similar).
- Guerlain Gold Palette #3 (LE, ) is cooler (90% similar).
- Anastasia A4 (Norvina Vol. 1) (LE, $12.00) is less shimmery, darker (90% similar).
- MAC Gold Metalist (LE, $21.00) is cooler (90% similar).
- Natasha Denona Luster (375M) (PiP, $29.00) is less shimmery, lighter (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Strength
LELimited Edition. $19.00.
In the Shadows
In the Shadows is a deep black with subtle, warm undertones and contrasting gold micro-sparkle over a matte finish. It had a stiffer, thinner texture that was really hard to blend out. I had to pat it into place and then pick up more product each time to continue applying the color to an area as it wouldn’t spread at all. The eyeshadow had opaque pigmentation and lasted well for seven hours and had moderate fallout over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Let It Rain (LE, $4.50) is less shimmery, cooler (90% similar).
- Marc Jacobs Beauty Dancin' Shoes (PiP, ) is cooler (90% similar).
- Chanel No 5 #4 (LE, ) is less shimmery, lighter, cooler (85% similar).
- ColourPop Legacy (Chicago Bulls) (LE, $4.50) is less shimmery, cooler (85% similar).
- NARS Uncensored Black (LE, $19.00) is cooler (85% similar).
- ColourPop Defiant (LE, $4.50) is less shimmery, lighter, cooler (85% similar).
- LORAC Onyx (LE, $19.00) is less shimmery, lighter, cooler (80% similar).
- Tarte Grommet (P, $14.00) is lighter, cooler (80% similar).
- Too Faced Midnight Snack (LE, $16.00) is more shimmery, lighter, cooler (80% similar).
- KVD Beauty Onyx (LE, ) is lighter, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
In the Shadows
LELimited Edition. $19.00.
Devotion
Devotion is a light peachy-brown with warm, more orange undertones and a matte finish. The consistency was drier, thinner, and somewhat powdery, which made it more prone to applying unevenly to bare skin or over anything with tackiness/natural slip (e.g. oils on my skin). It had semi-opaque, buildable pigmentation that wore well for seven hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Chai (LE, $4.50) is warmer (95% similar).
- Too Faced Spiked Cider (LE, $16.00) is warmer (95% similar).
- Milani Totally Fawn of You (PiP, $5.99) is lighter (95% similar).
- Melt Cosmetics Te Adoro (LE, ) is cooler (95% similar).
- Urban Decay Beyond (LE, $19.00) is warmer (95% similar).
- ColourPop Pip (LE, $4.50) is cooler (95% similar).
- Too Faced Desert Vibes (LE, $16.00) is warmer (95% similar).
- KKW Beauty Baby (PiP, ) is lighter (95% similar).
- Anastasia Birkin (P, $12.00) is darker, cooler (90% similar).
- Huda Beauty Sandalwood (Remastered) (PiP, ) is darker (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Devotion
LELimited Edition. $19.00.
Astrolabe
Astrolabe is a medium, warmer brown with flecks of gold sparkle over a matte finish. The sparkle resulted in some fallout but little impact on the lid as they didn’t bind with the matte base. The texture was soft, thin, and somewhat powdery. The eyeshadow had opaque pigmentation that stayed on well for seven and a half hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Sydney Grace Dusty Trails (Deep) (PiP, $5.25) is less shimmery, lighter (95% similar).
- Lisa Eldridge Deep Ochre (P, $16.00) is lighter (95% similar).
- Too Faced Coffee First (LE, $16.00) is less shimmery, lighter (95% similar).
- ColourPop Loca (PiP, $4.50) is less shimmery, cooler (95% similar).
- ColourPop Abu (LE, $4.50) is less shimmery, lighter (95% similar).
- Charlotte Tilbury Happy Glow (Smoke) (LE, ) is less shimmery, lighter (95% similar).
- Sephora Boots (PiP, ) is less shimmery, lighter (95% similar).
- Wet 'n' Wild My Glamour Squad #8 (PiP, ) is less shimmery, lighter (95% similar).
- ColourPop High Hopes (LE, $4.50) is less shimmery, lighter, warmer (90% similar).
- Urban Decay Elemental (LE, $19.00) is less shimmery, lighter, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Methyl Methacrylate Crosspolymer, Dimethicone, Diisostearyl Malate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Silica, Polyethylene, Tin Oxide. [+/- (May Contain / Peut Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Astrolabe
LELimited Edition. $19.00.
Loyalty
Loyalty is a bright, light-medium orange with strong, warm undertones and a matte finish. The eyeshadow had rich color payoff paired with a soft, lightly powdery texture that was fairly blendable. It lasted well for seven and a half hours before fading a bit.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Sephora Tangerine (LE, ) is cooler (95% similar).
- Natasha Denona Firework (359CM) (LE, ) is cooler (95% similar).
- ColourPop Wild Soul (LE, $4.50) is lighter (95% similar).
- Viseart Curcumin (Dark Matte #7) (PiP, ) is more shimmery (95% similar).
- ColourPop Prankster (LE, $4.50) is darker (95% similar).
- Morphe Creamsicle (LE, ) is lighter (95% similar).
- ColourPop Sunkiss'd (PiP, $4.50) is more shimmery (95% similar).
- Huda Beauty Tiger #9 (LE, ) is cooler (95% similar).
- UOMA Beauty Notting Hill (LE, ) is lighter, cooler (90% similar).
- ColourPop Chanterelle (LE, $4.50) is lighter (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Loyalty
LELimited Edition. $19.00.
Grain of Sand
Grain of Sand is a light, yellowy brown with strong, warm undertones and a matte finish. It had semi-opaque, buildable pigmentation that adhered evenly to bare skin and blended out well. The texture was soft, lightly powdery and thinner. It wore well for seven and a half hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Sephora Nylon (PiP, ) is cooler (95% similar).
- Natasha Denona Aria (PiP, ) is lighter, cooler (90% similar).
- Wet 'n' Wild Dragon Scales #1 (LE, ) is lighter, cooler (90% similar).
- Urban Decay Bucked (PiP, $19.00) is darker, cooler (90% similar).
- ColourPop Tuscan Fun (LE, $4.50) is lighter (90% similar).
- ColourPop Craft (PiP, $4.50) is darker, cooler (90% similar).
- NABLA Cosmetics Deja Vu (PiP, ) is cooler (90% similar).
- Make Up For Ever M647 Speculoos (P, $17.00) is lighter, cooler (90% similar).
- Dose of Colors Necessary (LE, ) is lighter, cooler (90% similar).
- ColourPop The Taurus (P, $4.50) is lighter, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Grain of Sand
LELimited Edition. $19.00.
Famous
Famous is a medium-dark brown with subtle, warm undertones and a matte finish. It had opaque color payoff paired with a thinner, drier texture that was hard to blend out and took more effort than most of the brand’s neutral mattes to blend out. It stayed on well for seven and a half hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Anastasia 1988 (LE, $12.00) is darker (95% similar).
- Milani Umber the Sun (PiP, $5.99) is lighter (95% similar).
- Anastasia Parallel (LE, $12.00) is lighter (95% similar).
- ColourPop Finesse (LE, $4.50) is cooler (95% similar).
- Viseart Ganache (PiP, ) is darker (95% similar).
- ColourPop Chocolate Drizzle (LE, $4.50) is cooler (95% similar).
- KKW Beauty Gemini (PiP, ) is warmer (95% similar).
- ColourPop Want U Back (PiP, $4.50) is lighter (90% similar).
- ColourPop Rockin' Robin (LE, $4.50) is lighter (90% similar).
- Viseart Montaigne (Golden Hour) (PiP, ) is warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Triethoxycaprylylsilane, Polyethylene, Silica, Diisostearyl Malate, Dimethicone, Octyldodecyl Stearoyl Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium Edta, Aqua / Water / Eau, Tin Oxide, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Famous
LELimited Edition. $19.00.
Merciful
Merciful is a medium grassy green with subtle, warm undertones and a frosted finish. It had semi-sheer to medium pigmentation, which only built up to higher coverage if applied with a dampened brush as the texture was firmer and drier. It lasted well for seven hours before fading a bit.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Up and Up (P, $4.50) is more shimmery, cooler (95% similar).
- Coloured Raine Hydrangea (LE, $6.99) is more shimmery (95% similar).
- Sydney Grace Green Mango (P, $6.25) is more shimmery, cooler (90% similar).
- Huda Beauty Emerald #3 (LE, ) is more shimmery, cooler (90% similar).
- JD Glow Non Chalant (P, $7.50) is more shimmery (90% similar).
- ColourPop The Fish (LE, $6.00) is more shimmery, lighter (90% similar).
- Clionadh Tree Line (P, $6.00) is more shimmery, darker (90% similar).
- Urban Decay Jade (LE, $19.00) is more shimmery, warmer (90% similar).
- Pat McGrath VR Emerald (LE, $25.00) is more shimmery, darker (85% similar).
- MAC Demo Bat (LE, $20.00) is less shimmery, darker, cooler (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Merciful
LELimited Edition. $19.00.
Genius
Genius is a lighter purple with neutral-to-cool undertones and a frosted finish. The texture was thinner, stiffer, and really only worked decently when used with a dampened brush. It had medium coverage that did not build up well and was more prone to fallout. It wore well for seven hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- NABLA Cosmetics Mirabilia (PiP, ) is more shimmery (90% similar).
- NARS Chile (P, $22.00) is more shimmery, lighter, warmer (90% similar).
- Urban Decay Baby I'm a Star (LE, $19.00) is more shimmery, darker, warmer (90% similar).
- Tarte Unleashed (P, $22.00) is more shimmery, lighter, brighter (85% similar).
- Urban Decay Magnetic (PiP, $20.00) is more shimmery, darker, warmer (85% similar).
- NARS Argentina (P, $22.00) is more shimmery, darker (85% similar).
- Wet 'n' Wild Hasta La Costa Baby #3 (LE, ) is more shimmery, cooler (85% similar).
- Marc Jacobs Beauty Glamethyst (P, $28.00) is more shimmery, darker, warmer (80% similar).
- Clionadh Permafrost (P, $5.25) is more shimmery, darker, warmer (80% similar).
- Urban Decay Stormborn (LE, $19.00) is more shimmery, darker, warmer (80% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Genius
LELimited Edition. $19.00.
Soaring
Soaring is a darker, cobalt blue with strong, cool undertones and a satin finish. It felt like a cream-powder formula, as it was very dense and stiff, but it had opaque color coverage. I found it a real challenge to pick up product evenly, and I had the best luck using smaller, very dense/stiff brushes and avoiding having to blend it much. It stayed on well for eight hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Natasha Denona Tiger Lily (LE, $29.00) is warmer (95% similar).
- Viseart Neptune (GPV2 #19) (LE, ) is more shimmery (95% similar).
- KVD Beauty Nebula (DC, $21.00) is more shimmery (95% similar).
- MAC In the Shadows (P, $17.00) is more shimmery, darker (95% similar).
- Melt Cosmetics King Stud (PiP, ) is more shimmery, cooler (95% similar).
- Pat McGrath Blitz Blue (PiP, $25.00) is more shimmery, darker (90% similar).
- Giorgio Armani Spring-Summer '17 (LE, $39.00) is more shimmery, darker (90% similar).
- Tarte Dark Seas (P, $14.00) is more shimmery, darker (90% similar).
- Urban Decay Sapphire Dream (LE, $19.00) is more shimmery, darker (90% similar).
- Urban Decay Charged (P, $19.00) is more shimmery, darker (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Soaring
LELimited Edition. $19.00.
Protector
Protector has a darker, peachy base color with green-to-teal shifting pearl. It had mostly opaque, buildable pigmentation that adhered well to bare skin and blended out well, despite its thinner, more emollient texture. It lasted nicely for seven hours before fading a bit.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- NABLA Cosmetics Alchemy 2 (PiP, ) is cooler (95% similar).
- Urban Decay Trademark This (LE, $19.00) is less shimmery, darker (95% similar).
- Give Me Glow Mystery Topper (P, $7.00) is more shimmery, darker (90% similar).
- Melt Cosmetics Hopeless Romantix (PiP, ) is more shimmery, darker (90% similar).
- Bad Habit Transcend (PiP, ) is more shimmery, darker (90% similar).
- Urban Decay Golden Hour (LE, $19.00) is more shimmery, cooler (90% similar).
- Glaminatrix Milky Way (PiP, $8.77) is more shimmery, lighter, cooler (90% similar).
- Linda Hallberg Cosmetics Moonwake (PiP, ) is more shimmery, darker (90% similar).
- Sephora Unicorn Dust (361) (P, $9.00) is more shimmery, cooler (90% similar).
- MAC Princess Jasmine (LE, $17.00) is darker, cooler (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Diisostearyl Malate, Dimethicone, Calcium Sodium Borosilicate, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Alumina, Tetrasodium Edta, Aqua / Water / Eau, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid. [+/- (Shades May Contain / Couleurs Peuvent Contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 42090 / Blue 1 Lake]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Protector
LELimited Edition. $19.00.
Sonic Boom
Sonic Boom is a darker, reddish-copper matte base with flecks of gold micro-sparkle. The sparkles did not adhere to the lid, so they disappeared in my brush or resulted in fallout. The base had opaque color payoff, while the consistency was soft, somewhat powdery but blendable. It wore well for seven and a half hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Morphe Chestnut (PiP, ) is less shimmery, warmer (95% similar).
- Sydney Grace Southern Flame (LE, $5.25) is less shimmery, lighter, warmer (90% similar).
- MAC Louvre at First Sight (PiP, $17.00) is less shimmery, cooler (90% similar).
- Sydney Grace Gulf Coast (P, $5.25) is less shimmery, darker, warmer (90% similar).
- Too Faced Cinna-moan (LE, $16.00) is less shimmery, warmer (90% similar).
- ColourPop In My Tumbly (LE, $4.50) is less shimmery, darker (90% similar).
- Persona Passionate (PiP, ) is less shimmery, warmer (90% similar).
- Urban Decay Ready or Not (LE, $19.00) is darker (90% similar).
- LORAC Spice (LE, $19.00) is less shimmery, warmer (90% similar).
- Smashbox Guava (P, $22.00) is less shimmery, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Ethylene/Acrylic Acid Copolymer, Lauroyl Lysine, Ethylhexyl Palmitate, Polyethylene, Alumina, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Caprylic/Capric Triglyceride, Hexylene Glycol, Tetrasodium Edta, Silica, Aqua / Water / Eau, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid, Tin Oxide. [+/- (May Contain / Peut Contenir): CI 77891 / Titanium Dioxide, Mica, CI 77491 / Iron Oxides, CI 77742 / Manganese Violet, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 77007 / Ultramarines]. (D240211/2)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Tough to mess up a black shadow. And light warm brown. And medium-dark warm brown. And gold… particularly when it’s not your first or 20th rodeo. I wonder what’s going on over at UD…
Valerie, your comment sums up exactly my reaction and I’m betting it’s how everyone else here feels. UD used to be able to pull these colours off with one hand tied behind its figurative back. I keep wondering if their recent decline stems in any way from this move to being able to call their products “clean”. I don’t know but it is almost beyond comprehension how a company that has produced reliable pencil liners, shadows and palettes (of course with some clunkers…every brand releases clunkers so bad that those of us who use them are left thinking “Hunh?) seems to have lost its way entirely.
Since I do believe that we are all eyewitnesses to the death of a beloved brand, I’m feeling really sad that almost all of their recent releases are utter rubbish. This fairly awful palette just affirms that UD needs CPR and life support.
Apart from the colour story being all over the shop, the pigmentation and formula for this palette is just so sad…..only Strength is a reminder of how good UD used to be.
I was waiting for this review, thank you so much, Christine! I was very seriously considering buying this palette for the nostalgic vibe, and the office dress code appropriate colors (never too many neutral in my stash), but seeing the review I feel completely cured from my want.
Such a disappointment! I have so much past love and nostalgia for UD, that I second what you wrote, that it’s hard to accept.
Lol out of the whole palette I like your swatch of the black with gold sparkles the most. I used to love UD and purchased from them way back when they did those honking Book of Shadows and little slide to reveal small palettes and stuff like that. It’s been sad and embarrassing to watch them decline. Do they even have anyone who can create a cohesive and/or interesting color story any more?
Am I more surprised in 2021 that I don’t leave my house without a surgical mask or that Urban Decay’s eyeshadows have become almost uniformly mediocre? 🥺
So sad to see a beloved company produce such a sad palette and for their holiday too. UD needs to go back to the drawing board and rethink their formula’s and color stories. A real shake up and revamp is really in order here, if they want to save the company. There are just too many really good, cruelty and clean eye shadow palettes out there now and turning out mediocre just isn’t going to save them.
Ahhh! The joy of reading a proper review before buying! Because this kind of s.u.c.k.s! I thought the colours looked lovely but if I had tried this in the shop it would have to be “tested” by somebody else on me or on the back of the hand of the person selling it, and what would that tell me regarding its actual quality!? Zilch! And then I’d buy it, take it home, be super excited… try it on by myself and on myself…and then be super disappointed, and quietly seething over the waste for money!
I thought that I was going crazy, as the reviews I’ve found online for this palette have been so complimentary! But I have struggled with this palette since day one. I find that the sparkly shadows are very crumbly and don’t stay well on my eyes. I have multiple times had glitter fall into my eye during application and wear. The matte colors are drier but at least they are pigmented! I really wanted to love this palette but it was so expensive for really poor quality product.