10X points means that for $200 spent on eyeshadow palettes, you’d receive 2,000 points, which can be redeemed for $125 off a future order (that’s the maximum benefit–62.5% back in rewards). On a $50 palette, you’d receive 500 points, which can be redeemed for $17.50 off a future order (35% back in rewards).
Below, you can access some of the recently released–and reviewed!–palettes that are available at Ulta along with a few that I saw in the ‘bestsellers’ sorting (that I’ve reviewed).
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