Urban Decay Rapture is a slightly cool-toned, light-medium plum with a cream finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Rapture Vice Lipstick ($17.00 for 0.11 oz.) is described as a "dusty rose [with a Cream finish]." It's a soft, medium-dark rosy plum with neutral-to-warm undertones and a creamy finish. It had nearly opaque color payoff with a smooth, creamy texture that glided on without tugging but sat well on the lips and didn't slide around too much. The formula is forgiving and seems to minimize the appearance of lip lines. On me, it wore well for four and a half hours and was nicely hydrating. Urban Decay Crisis (P, $18.00) is lighter, brighter (85% similar). Sephora Rise Up (03) (P, $13.00) is cooler (90% similar). Urban Decay Rapture (DC, $22.00) is lighter, cooler (95% similar). Obsessive Compulsive Cosmetics Plush (DC, $17.00) is darker (90% similar). Hourglass Activist (P, $32.00) is lighter, warmer (90% similar). Coloured Raine Foxy Lady (P, $17.00) is darker, less glossy (90% similar). Cle de Peau China Doll (P, $65.00) is lighter, warmer (90% similar). MAC Private Party (LE, $20.00) is cooler, less glossy (90% similar). MAC Craving (P, $20.00) is less glossy (95% similar). Urban Decay Sheer Rapture (P, $18.00) is lighter, less pigmented, cooler (90% similar). Tom Ford Beauty Casablanca (P, $55.00) is warmer (95% similar). Bobbi Brown Plum Rose (P, $37.00) is brighter (85% similar). Make Up For Ever C211 (Holiday 2017) (PiP, $22.00) is cooler (85% similar). Tom Ford Beauty Ashton (P, $36.00) is darker, less glossy (90% similar). Tarte Perf (LE, $20.00) is cooler, less glossy (85% similar). Bobbi Brown Uber Rose (P, $37.00) is darker, cooler, less glossy (90% similar). Marc Jacobs Beauty Kate (P, $30.00) is cooler, less glossy (85% similar). Shiseido Rouge Rum Punch (RD504) (DC, $28.00) is darker, cooler (85% similar). Makeup Geek Marriage Material (P, $12.00) is cooler, less glossy (85% similar). Tarte Cruisin' (P, $21.00) is brighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.