MAC Finally Free is a slightly warm-toned, light-medium plum with a natural finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz.
MAC x Caitlyn Jenner Finally Free Lipstick ($17.00 for 0.10 oz.) is described as a "mid-tone rosey nude [with a Cremesheen finish]." It's a slightly muted, medium-dark rosy pink with soft, warm undertones and a natural sheen. Chanel Rose Violine (P, $37.00) is lighter, warmer (95% similar). Bite Beauty Cortado (DC, $24.00) is less glossy (90% similar). ColourPop Belle (LE, $7.00) is less shimmery, darker, warmer (90% similar). Shiseido Rose Crush (RD715) (DC, $28.00) is darker, warmer (90% similar). Burberry Dark Rosewood (P, $34.00) is darker (95% similar). Urban Decay Ravenswood (DC, $18.00) is lighter, glossier (90% similar). Hourglass Activist (P, $32.00) is cooler (90% similar). Bite Beauty Chutney (DC, $24.00) is darker, glossier (90% similar). ColourPop C'mon Sis (LE, $7.00) is darker, warmer (90% similar). Tarte Set Sail (P, $21.00) is more muted (90% similar). Urban Decay Sheer Rapture (DC, $18.00) is lighter, cooler, glossier (90% similar). Tom Ford Beauty Show It Off (Lip Color) (PiP, ) is warmer (90% similar). MAC Glamourdaze (LE, $20.00) is darker (85% similar). Shiseido Red Queen (RD716) (DC, $28.00) is warmer (90% similar). YSL Mauve Cuir (86) (P, $38.00) is lighter, warmer (90% similar). Hourglass Inventor (P, $32.00) is warmer (90% similar). Cle de Peau China Doll (P, $65.00) is cooler (90% similar). Tarte Glaze (LE, $24.00) is lighter, warmer (85% similar). Tom Ford Beauty Collin (P, $36.00) is more shimmery, lighter (90% similar). Bite Beauty Rosewood (DC, $28.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.