Chanel Aura (96) is a moderately cool-toned, medium plum with a luminous finish. It is a permanent lipstick that retails for $37.00 and contains 0.1 oz.
Chanel Aura (96) Rouge Coco Shine Lipstick ($35.00 for 0.10 oz.) is described as a "plum." It's a medium-dark, subtly warm-toned plum with a luminous shine. It had sheer color coverage that applied fairly evenly. It seemed to pull into lip lines over time (noticed after an hour of wear) and lasted three hours on me. It was lightly hydrating. Givenchy Violine Precieux (312) (LE, $36.00) is more matte, more opaque. MAC Sweet Succulence (LE, $16.00) is darker. Chanel Ce Soir (P, $34.00) is warmer. Chanel Destinee (P, $34.00) is cooler-toned. See comparison swatches / view dupes.
The next chapter in the brilliant ROUGE COCO SHINE story: ROUGE COCO SHINE Hydrating Colour Lipshine, an innovative formula with intensified pigments to take colour and sheen to a new level of vibrancy. Sheer, shiny, colour-rich shades are effortlessly chic, infinitely wearable. Hydratendre Complex softens and plumps lips for a healthier, fuller appearance.