Urban Decay Goldrush is a very warm-toned, medium-dark gold with a metallic finish. It is a permanent eyeliner that retails for $22.00.
Urban Decay Goldrush 24/7 Razor Sharp Liquid EyelinerUrban Decay Goldrush 24/7 Razor Sharp Liquid Eyeliner ($22.0000 for 0.07 fl. oz.) is a medium, yellowy gold with warm undertones and a metallic sheen. After swatching this five times, it seemed to thicken and become more pigmented, but the first four times, it was always semi-sheer, so it may be like some mascaras where after some use, it dries out and actually is better. MAC $$$ (P, $17.00) is less shimmery (95% similar). MAC Brassy (P, $16.00) is less shimmery (95% similar). Chanel Vegas Gold (LE, $28.00) is less shimmery (95% similar). Urban Decay Amber (LE, $22.00) is lighter, cooler (90% similar). MAC Handforged (P, $16.00) is less shimmery, darker (90% similar). Zoeva After the Disco (P, $7.50) is less shimmery, lighter (90% similar). Sephora Girls Night Out (PiP, $10.00) is less shimmery (90% similar). Estee Lauder Gold (P, $28.00) is less shimmery, lighter (90% similar). Fenty Beauty Trophy Wife (LE, ) is more shimmery, lighter, cooler (85% similar). Giorgio Armani Antique (04) (LE, $28.00) is less shimmery, lighter (85% similar). Urban Decay Space Cowboy (P, $22.00) is darker, more muted (85% similar). Urban Decay Goldmine (P, $22.00) is lighter, less glossy (80% similar). Illamasqua Alchemy (P, $27.50) is lighter, cooler (90% similar). MAC Going for Gold (LE, $17.00) is less shimmery, darker (90% similar). See comparison swatches / view dupes side-by-side.
Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even.