Milani I Am Bold is a moderately warm-toned, very dark fuchsia with a satin finish. It is a permanent lipstick that retails for $6.99 and contains 0.14 oz.
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Milani I Am Bold Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a rich, medium-dark raspberry pink with cool, bluish undertones and a satin finish. It had good pigmentation, though not quite opaque, even when I tried to build up the color, which I expect was due in part to it feeling more emollient and "sliding" more noticeably when applied. This was evidenced further by the slight streaking along the outer edges. There was a touch of product that sat in my deepest lip line (right along the center of my lower lip), but the color went on evenly and didn't drag when applied from the tube. The lipstick stayed on well for six hours, was slightly drying over time, and left a faint, pinkish stain behind.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This iconic, pigment-rich formula is infused with Monoi oil to keep lips ultra-soft and smooth.
Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).