Milani I Am Cool, I Am Powerful, I Am Victorious Bold Matte Lipsticks Reviews & Swatches

01/06

Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick
Milani I Am Cool Bold Color Statement Matte Lipstick

I Am Cool

Milani I Am Cool Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium purple with soft, warm pink undertones and a cream finish. The color payoff was fantastic with rich, opaque coverage delivered in a single stroke. The consistency was smooth, lightly creamy, and a little denser compared to most shades in the range, which I felt helped the lipstick sit better on my lips as it did not emphasize my lip lines like most of the other shades did. It stayed on nicely for five and a half hours, was neither drying nor hydrating, and left a faint, fuchsia stain behind.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

I Am Cool
9
Product
10
Pigmentation
9
Texture
9.5
Longevity
5
Application
94%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

01/06

Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick
Milani I Am Powerful Bold Color Statement Matte Lipstick

I Am Powerful

Milani I Am Powerful Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium-dark berry with cool undertones and a semi-matte finish. It had semi-opaque color payoff that adhered evenly but was difficult to build up much beyond semi-opaque coverage. The texture was lightweight, thin without being clingy, and felt velvety as the lipstick glided easily across my lips. It wore well for five hours and was a touch drying over time, and it left a faint, pinkish stain behind.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8
Product
9
Pigmentation
8.5
Texture
9.5
Longevity
4.5
Application
88%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

01/06

Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick
Milani I Am Victorious Bold Color Statement Matte Lipstick

I Am Victorious

Milani I Am Victorious Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a deep, purple-burgundy with subtle, cool undertones and a satin finish. It had nearly opaque color coverage, and it was even opaque in some areas, but it struggled to apply as well to my inner lip area (where it was the least pigmented). The lipstick had a smooth, velvety consistency that was comfortable to apply and to wear, as it was lightweight and thin without clingy to my lips. There was a bit of product that gathered in my deeper lip lines, though it wasn’t noticeable from a normal viewing distance. It wore well for six hours, was a touch drying after four hours of wear, and left a fain, plum stain behind.

Formula Overview

$6.99/0.14 oz. - $49.93 Per Ounce

The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.

In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.

Browse all of our Milani Bold Color Statement Matte Lipstick swatches.

Ingredients

Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

8
Product
9
Pigmentation
8.5
Texture
10
Longevity
4.5
Application
89%
Total
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Where to Buy

Current Sales & Deals

  • Milani20% off for new customers with code NEWCUST0919, ends 10/15. Metallic Lip Trio or Foil Eyeshadow + Eye Primer with $40+ purchase, ends 10/31.
  • Ulta
    • Gorgeous Hair Event on now, 50% off daily beauty steals (view here), ends 10/26.
    • 20% off coupon (plus one for your BFF), includes prestige (sent via email), ends 10/27.
    • Free shipping on $50+ orders, ends 12/31.
When you purchase through our links above, you help support Temptalia. Thank You!
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

5 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.

I Am Cool looks just like an old LE Maybelline lipstick I bought over 5 years ago. I will need to check mine to see if it’s turned. But the name of this is cringe worthy in a different way…it sounds very teeny-bopper-esque.

I Am Victorious also looks amazing and fits my winter mood! Might wear Nars Nancy today 🤔

These are each gorgeous, particularly I Am Cool. It feels like an edgy Autumn shade, something that deviates from the standard Fall berry shades while remaining in the family, but more as a cousin. Love the eye look!

I”m loving I am Cool. What a great purple. I quite like the other two colors, too. I am Powerful is a beautiful berry ( and reminding me that I don’t wear berry shades enough), and I am Victorious is a nice vampy shade.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!