The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe." The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots). The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips. It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade.
In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth). A few shades were on the drying side, while most were non-drying. The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.
The average rating based on all reviewed shade(s) in this formula is shown below.
This iconic, pigment-rich formula is infused with Monoi oil to keep lips ultra-soft and smooth.
1 Written Reviews
By Jacqui 3 months ago.
It's such a nice color and it wears more red than brown on me. Perfect statement color that still wears as office-friendly on my light-medium skin. Only slight complaint is that after a few hours of wear it feels slightly dry and crumbly. It reapplies nicely though so it's a non-issue, and layering it over or under a balm fixes this. It applies creamy but gets drier with time. It's a true matte formula.