Estee Lauder Shameless Violet is a slightly cool-toned, dark purple with a satin finish. It is a permanent lipstick that retails for $32.00 and contains 0.12 oz.
Estee lauder Shameless Violet Pure Color Matte Sculpting Lipstick ($30.00 for 0.12 oz.) is a brightened, medium-dark purple with subtle, warmer pink tones and a satin sheen. It had mostly opaque coverage that applied without dragging, but it could have applied a little more evenly. The color lasted for seven hours on me and was a little hydrating in the beginning but never drying. Kat Von D Ayesha (P, $20.00) is lighter, more muted, less glossy. MAC Matte Royal (P, $16.00) is darker, cooler. Melt Cosmetics By Starlight (P, $19.00) is lighter. Obsessive Compulsive Cosmetics Rollergirl (P, $18.00) is lighter, brighter. MAC Punk Couture (LE, $16.00) is darker, warmer. Illamasqua ESP (P, $24.00) is more shimmery. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Pure Color Envy Matte Lipsticks are formulated with Advanced True Vision™ Technology, which combines multifaceted pigments and refined mattifying powders to provide rich saturated color that feels luxuriously comfortable. Intensely mattified color gives lips a bolder, visibly fuller, defined curvaceous look.