Make Up For Ever M402 is a moderately warm-toned, dark red with a matte finish. It is a discontinued lipstick that retails for $22.00 and contains 0.12 oz.
Make Up For Ever M402 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a bold, medium-dark red with subtle, warm undertones and a matte finish. It had good color payoff that applied evenly and smoothly without emphasizing the texture of my lips too much. The color wore well for over six hours and left a stain behind, while the formula felt lightly drying after four and a half hours of wear. NARS Rouge Indiscret (LE, $28.00) is lighter, warmer (95% similar). ColourPop TGIF (LE, $7.00) is lighter (95% similar). NARS Just Push Play (P, $26.00) is darker (95% similar). Chanel Experimente (154) (P, $42.00) is cooler (90% similar). MAC Retro Rouge (LE, $18.00) is warmer (90% similar). NARS Vain (P, $26.00) is lighter, warmer (95% similar). MAC Hearts Aflame (LE, $19.00) is darker, glossier (90% similar). NARS Infatuated Red (P, $27.00) is darker (90% similar). MAC Viva Glam I (P, $19.00) is darker, more muted (90% similar). NARS Shanghai Express (P, $26.00) is darker, cooler (90% similar). Besame Cherry Red 1935 (PiP, $22.00) is darker, brighter, glossier (90% similar). MAC Studded Kiss (P, $19.00) is darker, glossier (90% similar). NARS Mysterious Red (P, $27.00) is lighter (95% similar). MAC Lee Hi (LE, $19.00) is lighter, warmer (90% similar). KVD Beauty Nosferatu (P, $20.00) is warmer, less glossy (90% similar). Charlotte Tilbury Carina's Love (P, $37.00) is lighter, brighter, cooler (90% similar). Tarte Vibin' (P, $20.00) is more muted (85% similar). Milani I Am Motivated (P, $6.99) is darker (85% similar). NARS 413 BLKR (DC, $28.00) is darker (85% similar). Make Up For Ever M401 (DC, $22.00) is lighter, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.