ColourPop Lost is a moderately warm-toned, medium-dark red with a satin finish. It is a permanent lipstick that retails for $7.00 and contains 0.11 oz.
ColourPop Lost Ultra Satin Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "warm-toned brown red." It's a muted, medium-dark red with warm undertones and a matte finish. This was one of the more matte shades in the range--it dried down rather matte within a few minutes (if you want to speed up drying time, just press your lips together a few times and the sheen lessens). It had rich color payoff with a lightweight, thin texture that applied beautifully and was easy to use for fairly crisp edges (without a lip brush). The color wore well for over eight hours, but it was a little drying after five hours of wear. NARS Golshan (P, $25.00) is brighter (95% similar). NARS Rouge Indiscret (LE, $28.00) is darker (95% similar). ColourPop TGIF (LE, $7.00) is lighter (95% similar). NARS Fire Down Below (DC, $28.00) is warmer (95% similar). Make Up For Ever C406 (DC, $22.00) is lighter, warmer (90% similar). MAC Lee Hi (LE, $19.00) is brighter, warmer (90% similar). KVD Beauty Nosferatu (P, $20.00) is darker, less glossy (90% similar). MAC Hearts Aflame (LE, $19.00) is glossier (90% similar). NARS Shanghai Express (P, $26.00) is less shimmery, darker, cooler (90% similar). NARS Majella (P, $25.00) is glossier (95% similar). NARS Mysterious Red (P, $27.00) is lighter, brighter (90% similar). NARS Codie (LE, $34.00) is cooler, glossier (95% similar). NARS Just Push Play (P, $26.00) is darker (90% similar). MAC Moot Point (LE, $20.00) is more shimmery, lighter, less pigmented (90% similar). NARS VIP Red (DC, $28.00) is warmer (90% similar). ColourPop Avenue (P, $6.50) is darker, cooler (85% similar). Chanel Experimente (154) (P, $42.00) is cooler (90% similar). Hourglass At Night (P, $34.00) is brighter, warmer, glossier (90% similar). ColourPop Liquid Courage (P, $10.00) is darker, cooler, glossier (90% similar). ColourPop Lion Dance (LE, $7.00) is less shimmery, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A creamy, bold lipstick with a satin finish. This formula has the same high percentage of pigments as an Ultra Matte Lip but contains emollient ingredients for added moisture, keeping lips looking fresh and feeling super comfortable.
DIMETHICONE CROSSPOLYMER, ISODODECANE, DIISOSTEARYL MALATE, DISTEARDIMONIUM HECTORITE, PROPYLENE, CARBONATE, HYDROGENATED POLYISOBUTENE, C10-18 TRIGLYCERIDES, ORYZA SATIVA (RICE) BRAN WAX, PENTYLENE GLYCOL , SILICA SILYLATE, SILICA, POLYETHYLENE [+/- BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), MICA (CI 77019), RED 27 LAKE (CI 45410), RED 28 LAKE (CI 45410), RED 6 (CI 15850), RED 7 LAKE (CI 15850), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), YELLOW 5 LAKE (CI 19140:1), YELLOW 6 LAKE (CI 15985)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.