ColourPop Exit is a moderately cool-toned, very light white with a matte finish. It is a discontinued eyeliner that retails for $6.00 and contains 0.11 oz.
ColourPop Exit Creme Gel Liner ($5.00 for 0.01 oz.) is described as a "true bright white." It's a bright white with neutral-to-cool undertones and a matte finish. It was mostly opaque in a single stroke, and it was buildable to totally opaque coverage. The texture was creamy and glided on without tugging on the lash line. It lasted for nine hours on me. Make Up For Ever M16 Matte White (P, $21.00) is warmer (95% similar). MAC Fascinating (P, $16.00) is cooler (95% similar). NARS Santa Monica Blvd. (P, $24.00) is brighter (95% similar). Fenty Beauty Wet Tshirt (LE, ) is warmer (95% similar). Stila Alpine (P, $22.00) is warmer (95% similar). Urban Decay Bump (P, $22.00) is warmer (95% similar). ColourPop Exit (DC, $6.00) is cooler, lower quality (95% similar). Marc Jacobs Beauty Iced (P, $24.00) is more shimmery, cooler (90% similar). MAC Polar Ice (P, $17.00) is more shimmery, more muted (90% similar). NARS Santa Monica Blvd (P, $24.00) is warmer (90% similar). Fenty Beauty Chromewrecker (P, $22.00) is darker, more muted (85% similar). Chanel Blanc Graphique (949) (P, $33.00) is darker, warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Precision of a liquid with the ease of a gel based formula. Apply with a brush, we like a super fine, firm and synthetic angled brush. Dip tip of the brush, coat both sides – be careful not to pick up too much product! Work quickly, as the formula becomes transfer resistant once it dries. Do NOT leave opened for long periods of time or it will dry out and you will be sad. Be sure to close the lid tightly after each use.