ColourPop Exit is a moderately cool-toned, very light white with a matte finish. It is a discontinued eyeliner that retails for $7.00 and contains 0.11 oz.
ColourPop Exit Creme Gel Liner ($5.00 for 0.01 oz.) is described as a "true bright white." It's a bright white with neutral-to-cool undertones and a matte finish. It was mostly opaque in a single stroke, and it was buildable to totally opaque coverage. The texture was creamy and glided on without tugging on the lash line. It lasted for nine hours on me. ColourPop Exit (DC, $7.00) is cooler, lower quality (95% similar). Fenty Beauty Wet Tshirt (LE, ) is warmer (95% similar). MAC Fascinating (P, $21.00) is cooler (95% similar). Urban Decay Bump (P, $22.00) is warmer (95% similar). NARS Santa Monica Blvd. (P, $24.00) is brighter (95% similar). Make Up For Ever M16 Matte White (P, $21.00) is warmer (95% similar). Stila Alpine (P, $22.00) is warmer (95% similar). Marc Jacobs Beauty Iced (P, $24.00) is more shimmery, cooler (90% similar). MAC Polar Ice (P, $17.00) is more shimmery, more muted (90% similar). NARS Santa Monica Blvd (P, $24.00) is warmer (90% similar). Chanel Blanc Graphique (949) (P, $34.00) is darker, warmer (85% similar). MAC Snow Way (LE, $16.00) is more shimmery, warmer (85% similar). Urban Decay When Doves Cry (LE, $25.00) is darker, more muted (85% similar). Fenty Beauty Chromewrecker (P, $22.00) is darker, more muted (85% similar). ColourPop Super Team (LE, $5.00) is more shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Precision of a liquid with the ease of a gel based formula. Apply with a brush, we like a super fine, firm and synthetic angled brush. Dip tip of the brush, coat both sides – be careful not to pick up too much product! Work quickly, as the formula becomes transfer resistant once it dries. Do NOT leave opened for long periods of time or it will dry out and you will be sad. Be sure to close the lid tightly after each use.