ColourPop Cry Baby is a very cool-toned, light-medium lavender with a matte finish. It is a permanent eyeliner that retails for $7.00 and contains 0.11 oz.
ColourPop Cry Baby Creme Gel Liner ($5.00 for 0.01 oz.) is described as a "cool-toned pastel lavender." It's a light-medium, lavender purple with cool undertones and a matte finish. It had semi-opaque pigmentation in one stroke, but it had a drier texture that was harder to layer/build-up without it making the layer underneath it uneven. The color wore well for seven and a half hours. ColourPop Cry Baby (P, $7.00) is darker (95% similar). Make Up For Ever M92 Matte Pastel Purple (P, $21.00) is darker (90% similar). Lethal Cosmetics Loop (P, $15.50) is darker, warmer (80% similar). Marc Jacobs Beauty Mist Me (P, $25.00) is darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Precision of a liquid with the ease of a gel based formula. Apply with a brush, we like a super fine, firm and synthetic angled brush. Dip tip of the brush, coat both sides – be careful not to pick up too much product! Work quickly, as the formula becomes transfer resistant once it dries. Do NOT leave opened for long periods of time or it will dry out and you will be sad. Be sure to close the lid tightly after each use.