The formula is supposed to be "long-wearing" with "high-intensity pigment" and a "smooth application." When the shades are nearly opaque, they are often long-wearing and fluid, making them easy to apply and to use as eyeliner or as an eyeshadow base. Sometimes, they can be a little too emollient, where they sheer out more readily when applied in a fluid stroke and are not as easily built up. Most shades wore between eight and 10 hours on me.
The average rating based on all reviewed shade(s) in this formula is shown below.
Precision of a liquid with the ease of a gel based formula. Apply with a brush, we like a super fine, firm and synthetic angled brush. Dip tip of the brush, coat both sides – be careful not to pick up too much product! Work quickly, as the formula becomes transfer resistant once it dries. Do NOT leave opened for long periods of time or it will dry out and you will be sad. Be sure to close the lid tightly after each use.
Look Featuring This Product
Based on 2 Reviews, 11 Quick Reviews
The Good: Long-wearing (8), Great Value (8), Creamy (6), Easy To Apply (6), Smooth (4)
The In-Between: Highly Pigmented (7), Buildable (2), Sheer (1), Smudgeable (1)
The Bad: Dry (6), Hard To Apply (3), Tugs/pulls (3), Flakes (2), Smudges (1)
2 Written Reviews
By Chelsea 3 years ago.
I love Colour Pop so was curious to try this liner but hesitant since I've always had to spend $18 and up for a great gel liner. This was super easy to apply and lasted ALL DAY. Didn't smudge or stray and was definitely a "true black". I'm now convert to this and can't wait to try the other colors!
By popscockles 4 years ago.
Did not work for me. It was dry and clumpy, applied incredibly clumpy, flaked immediately and throughout wear, and left a deep pink stain for hours after removal. It is a gorgeous glittery purple, super pretty and lasts a long time once you apply. I keep retrying this because the color is really, really beautiful, but I'm disappointed every time with how hard it is to apply!