Persona Identity Eyeshadow Palette Review, Photos, Swatches

01/09

Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Palette | Look Details
Persona Identity Eyeshadow Palette
Persona Identity Palette | Look Details
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette
Persona Identity Eyeshadow Palette

Identity

Pérsona Identity Eyeshadow Palette Review ($32.00 for 0.48 oz.) includes 12 eyeshadows (each is 0.04 oz.) housed in a slim, cardboard palette. The brand is newer and only has only one product (this one!) available, and it is currently out of stock but a restock is coming soon. The brand described the formula as “highly pigmented” (but then also listed “buildable coverage,” which is my favorite contradiction but the brand’s swatches show opaque coverage, so that’s what I will hold it to). It’s an excellent eyeshadow palette for someone who likes slightly muted neutrals that are semi-opaque to opaque, long-wearing (around eight hours of wear), and very blendable. The shimmery shades had a tendency to “melt” on the lid, which made them more flattering on the lid and apply more seamlessly, while the mattes were easy to use. It is a little heavy on the mid-tones, so it may not work for all skin tones; I would love to see the brand release more curated palettes like these, though.

Identity
Identity
A

Permanent

9.5
Product
9.5
Pigmentation
9.5
Texture
8.5
Longevity
5
Application
93%
Total

01/02

Persona Humble Eyeshadow
Persona Humble Eyeshadow
Persona Humble Eyeshadow
Persona Humble Eyeshadow
Persona Humble Eyeshadow
Persona Humble Eyeshadow

Humble

Humble is a light, peachy beige with subtle, warm undertones and a matte finish. It had good pigmentation with a soft, smooth consistency that wasn’t too soft or too firm in the pan, which made it easy to blend out on the lid without losing all of its coverage. The eyeshadow started to appear faded after seven and a half hours of wear.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Humble
Humble
A-

Permanent in Palette

9
Product
10
Pigmentation
9
Texture
8
Longevity
5
Application
91%
Total

01/02

Persona Sassy Eyeshadow
Persona Sassy Eyeshadow
Persona Sassy Eyeshadow
Persona Sassy Eyeshadow
Persona Sassy Eyeshadow
Persona Sassy Eyeshadow

Sassy

Sassy is a light, bright gold with warm undertones and a metallic finish. The consistency was incredibly smooth, soft with moderate density, which made it exceptionally blendable but still adhere beautifully to the skin with opaque coverage. It wore well for eight hours on me before fading.

Ingredients

Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Sassy
Sassy
A

Permanent in Palette

10
Product
10
Pigmentation
10
Texture
8.5
Longevity
5
Application
97%
Total

01/02

Persona Goal Digger Eyeshadow
Persona Goal Digger Eyeshadow
Persona Goal Digger Eyeshadow
Persona Goal Digger Eyeshadow
Persona Goal Digger Eyeshadow
Persona Goal Digger Eyeshadow

Goal Digger

Goal Digger is a soft, medium golden copper with warm undertones and a frosted finish. It had nearly opaque pigmentation with a soft, smooth texture that was lightly creamy and blendable on the skin. The color started to fade on me after eight hours of wear.

Ingredients

Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Goal Digger
A

Permanent in Palette

9.5
Product
9.5
Pigmentation
10
Texture
8.5
Longevity
5
Application
94%
Total

01/02

Persona Seductive Eyeshadow
Persona Seductive Eyeshadow
Persona Seductive Eyeshadow
Persona Seductive Eyeshadow
Persona Seductive Eyeshadow
Persona Seductive Eyeshadow

Seductive

Seductive is a medium, golden taupe brown with warm undertones and a metallic finish. The eyeshadow was richly pigmented, and it had a very smooth, lightly creamy texture that was denser than the average powder eyeshadow but not too dense or thick. It wore well for eight and a half hours on me.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Seductive
Seductive
A

Permanent in Palette

10
Product
10
Pigmentation
10
Texture
9
Longevity
5
Application
98%
Total

01/02

Persona Charming Eyeshadow
Persona Charming Eyeshadow
Persona Charming Eyeshadow
Persona Charming Eyeshadow
Persona Charming Eyeshadow
Persona Charming Eyeshadow

Charming

Charming is a muted, medium brown with soft, warm yellow undertones and a matte finish. It had good color payoff that applied evenly to bare skin. The consistency was soft with just a touch of excess proiduct that would kick up in the pan when I used it, but it did not appear powdery on the lid. It blended out without issue and lasted for eight hours on me.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Charming
Charming
A-

Permanent in Palette

9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total

01/02

Persona Maverick Eyeshadow
Persona Maverick Eyeshadow
Persona Maverick Eyeshadow
Persona Maverick Eyeshadow
Persona Maverick Eyeshadow
Persona Maverick Eyeshadow

Maverick

Maverick is a medium-dark taupe with neutral undertones and a matte finish. It was richly pigmented, while the consistency was a smidgen dusty in the pan, it had enough substance to apply well to bare skin with even coverage. The eyeshadow blended out nicely along the edges and wore well for eight hours before fading.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Maverick
Maverick
A-

Permanent in Palette

9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total

01/02

Persona Bombshell Eyeshadow
Persona Bombshell Eyeshadow
Persona Bombshell Eyeshadow
Persona Bombshell Eyeshadow
Persona Bombshell Eyeshadow
Persona Bombshell Eyeshadow

Bombshell

Bombshell is a dirty, medium gold with warm undertones and a metallic sheen. The eyeshadow had fantastic pigmentation that applied evenly and smoothly to bare skin. The consistency was smooth, lightly creamy, and blendable on the lid. It wore nicely for eight and a half hours on me.

Ingredients

Mica, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Talc, Boron Nitride, Silica, Lauroyl Lysine, Triethoxycaprylylsilane, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Bombshell
Bombshell
A

Permanent in Palette

10
Product
10
Pigmentation
10
Texture
9
Longevity
5
Application
98%
Total

01/02

Persona Goddess Eyeshadow
Persona Goddess Eyeshadow
Persona Goddess Eyeshadow
Persona Goddess Eyeshadow
Persona Goddess Eyeshadow
Persona Goddess Eyeshadow

Goddess

Goddess is a rich, medium-dark bronze with warm, golden undertones and a metallic sheen. It had opaque color payoff in a single layer, while the texture was smooth, soft without being dusty, and was denser but not too thick or stiff in the pan. The eyeshadow stayed on well for eight and a half hours on me.

Ingredients

Mica, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Dimethicone, Zinc Stearate, Boron Nitride, Silica, Talc, Lauroyl Lysine, Methicone, Tin Oxide, Potassium Sorbate, Sorbic Acid, Sodium Dehydroacetate, Phenoxyethanol. Seductive: Mica, Zinc Stearate, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Lauroyl Lysine, Boron Nitride, Triethoxycaprylylsilane, Isopropyl Titanium Triisostearate, Talc, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Goddess
Goddess
A

Permanent in Palette

10
Product
10
Pigmentation
10
Texture
9
Longevity
5
Application
98%
Total

01/02

Persona Audacious Eyeshadow
Persona Audacious Eyeshadow
Persona Audacious Eyeshadow
Persona Audacious Eyeshadow
Persona Audacious Eyeshadow
Persona Audacious Eyeshadow

Audacious

Audacious is a dark, reddish brown with warm undertones and a matte finish. The pigmentation of the eyeshadow was opaque, but the texture was soft, finely-milled, and blendable, so it could easily be sheered out or diffused along the edges. It wore well for eight hours on me before fading slightly.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Audacious
Audacious
A-

Permanent in Palette

9
Product
10
Pigmentation
9
Texture
8.5
Longevity
5
Application
92%
Total

01/02

Persona Chic Eyeshadow
Persona Chic Eyeshadow
Persona Chic Eyeshadow
Persona Chic Eyeshadow
Persona Chic Eyeshadow
Persona Chic Eyeshadow

Chic

Chic is a medium-dark, purply mauve with neutral undertones and a matte finish. It had semi-opaque pigmentation with a soft, smooth consitsency that was a little thinner compared to the other shades in the palette. This was the weakest shade, though by no means troublesome to use. The color lasted for eight hours on me before fading.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Chic
Chic
B+

Permanent in Palette

8.5
Product
9
Pigmentation
8
Texture
8.5
Longevity
5
Application
87%
Total

01/02

Persona Bossy Eyeshadow
Persona Bossy Eyeshadow
Persona Bossy Eyeshadow
Persona Bossy Eyeshadow
Persona Bossy Eyeshadow
Persona Bossy Eyeshadow

Bossy

Bossy is a dark brown with warm, reddish undertones and a satin sheen. It had good color coverage, though it was just shy of being opaque, that adhered evenly to bare skin. The consistency was soft, not too firmly pressed in the pan, and smooth to the touch. I had no issues blending out or applying the eyeshadow. It wore well for eight hours on me.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Bossy
Bossy
A-

Permanent in Palette

9
Product
9.5
Pigmentation
9
Texture
8.5
Longevity
5
Application
91%
Total

01/02

Persona Fearless Eyeshadow
Persona Fearless Eyeshadow
Persona Fearless Eyeshadow
Persona Fearless Eyeshadow
Persona Fearless Eyeshadow
Persona Fearless Eyeshadow

Fearless

Fearless is a dark brown with neutral undertones and a matte finish. The pigmentation was good, though it was not full coverage in a single layer, but it could be built up to opaque coverage with two layers. The eyeshadow had a soft, lightly dusty texture in the pan, but it did not appear dry on the lid and blended out with ease in practice. It lasted for just over eight hours on me.

Ingredients

Mica, Talc, Lauroyl Lysine, Boron Nitride, Ethylhexyl Palmitate, Caprylic/ Capric Triglyceride, Dimethicone, Zinc Stearate, Silica, Methicone, Potassium Sorbate, Sodium Dehydroacetate, Sorbic Acid, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)

Fearless
Fearless
B+

Permanent in Palette

8.5
Product
9
Pigmentation
8.5
Texture
8.5
Longevity
5
Application
88%
Total
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Product Availability

Persona Eyeshadow Palette $32.00/0.48 OZ.
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About the Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). (For more information, please check the FAQ.)

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58 Comments

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I absolutely love Sona and I am so happy you reviewed her palette! You can tell she put a lot of effort into it and the colors are stunning! I’m also looking forward to what she plans to release in the future!

Wow, it’s interesting how the colors (at least in the pans) look almost identical to Makeup Revolution New-Trals vs Neutrals palette. I still wish there were more options for those who want more warm brown shades, and less reds/pinks. And also true cool palettes with purples and blues.

I hear a lot of people say this, but honestly for a lot of medium to deep skin tones many so called warm palettes aren’t warm enough to not look ashy. I guess this is just the eternal frustration of makeup junkies lol.

Helpful and informational post. Visualizing your comment, I can see how that can happen. As a neutral skinned person routinely dancing around too warm, too cool, I assumed those on either end of the temperature spectrum had it far easier. I see that is a completely incorrect assumption.

This palette has actually been out longer than that one, I believe. This released end of last year IIRC. I got mine right at launch.

Get ready to be shocked; I absolutely love this palette! Yes, it’s very neutral. Yes, I have plenty of dupes. But this is a solid palette for these go-to type of looks! I won’t get it until my stash of similar shades wears down significantly, though. I really do love this one!

It feels like viseart Paris Nude and Neutral Matte had a baby! Hehe

When I saw Sonia’s presentation I honestly thought that it was yet another Influencer’s palette. But then I saw the colour selection and I must confess that I find it nicely thought. I wouldn’t mind a few deeper shades though. Nevertheless that would a great everyday palette or for when I travel to my family ( since I never have time to do sophisticated makeup when I am back home haha) .

I have owned this palette for quite a while now and really have used it a lot. I purchased one for my daughter as well. She has a medium complexion and loves this palette. It is a good size for traveling, the colors blend really well and wear well on her oilier eye lids. She said that it isn’t like a WOW palette as it is neutral but the quality is good. I have found that it works really well on my pale skin. I hope the brand expands their product line as I am interested in what they will develop.

Exactly what I was thinking, this with a couple of colored eye pencils and you’ve got a nice eye look for a week or two. I had seen Sona use it in her vlog but never considered it would get such a good grade – bravo to Sona!

This is one of my favorite palettes. I totally agree that there are A LOT of midtones, but it’s great. The quality is fantastic and the size is also great. There’s a lot of shadow in those pans. I look forward to the next release.

I have done a little tinkering with mine, I actually yanked out the two mid-tone browns because i never use those, and repressed one with a metallic purple (Tarte Scarlet) and another with a matte black, which I felt was a serious oversight in the shade selection, and then ended up replacing the shade Seductive (the rose gold) with Tarte Dame metallic because it’s a daily use for me, and the Seductive just was not working for me. I travel with this as the only shadow option I bring, and use it often at home.

Amazing palette.

“Creative” was not the word my husband used when he saw how much it cost LOL!

But it just works so much better for me this way. I don’t ever use midtoned browns/”transition” colors. I am debating replacing that matte pink “humble” as well with my usual lid color (MUFE I514). I don’t use a lot of mattes, at least mattes that aren’t black or dark brown or dark purple, really.

I love this palette!! I reach it out almost everyday! Your swatches are so wonderful, I was drooling while looking at them! I agree that Persona needs to come up with another palettte soon! Hopefully they won’t change the formula,

What a lovely palette, and from a new, for me at least brand.
It looks well thought through, I can see quite a few looks just looking at it. Very pretty

This is one very well though out palette. It does contain some of the trendy reddish shades, but paired with neutrals and plums, which makes it a lot more versatile than some recent releases by bigger brands. I could see myself getting a lot of use out of this one, although one deeper brown would have been a great addition!

Ooh boy, this is right up my alley! I’m a little older, so I find all these rich midtones absolutely exceptional. And before anyone gets offended – I don’t mean that we can’t or shouldn’t wear darker tones because we’re older. I’m still in the workforce – blechh – and need to look more or less professional during the week, and my personal aesthetic leans toward a more natural look. And this palette scored really well, too. So OF COURSE it’s sold out! I will totally be watching for the restock.

I wanted to make sure I got the review up prior to the restock (but I think it should be soonish, because it’s been out of stock for a couple of months!) in case I missed the notification.

If I was just starting out my collection, I would have loved this. But I think between the neutral palettes and singles that I have, this palette is super dupe-able for me.

This palette is workhorse! I have traveled with it to Cuba, Miami,& Arizona. It has worked in humid to dry temperatures . Perfect for Brown eyes. If I want to jazz it up I add the Stila Magnificent Metal eyeshadows.

I love it when you review new brands! Or new to me!! I will keep my eyes open for the restock. i hope she expands her line; I would love to try new products by her!!

Maybe it’s the white packaging, maybe it’s the cooler, lighter colors, but this reminds me of the Too Faced White Chocolate palette with a few other Too Faced shadows thrown in there, except MUCH better quality. I’m normally not into such neutral eye looks, but I’m kind of digging this. It’s very well done, in terms of quality and color combos/finishes, very versatile for day or night. I do hope she comes out with more products

I like this palette even though it’s for brown eyes where I have dark green-grey. I have dupes for half of the shades though so it’s a pass for me! But nice to have a good palette where you can really pull together a subtle daytime look.

Too many oranges and burgundy colors. Yuck. Seems like almost every palette is following this trend.But just my sour apples as I look bad in warm eyes.

I like Sona although wonder about her recommendations. Glad it scored well. Good for warm girls.

The colors are way too warm for me, but I’ll be keeping an eye on this brand because those shadows look fantastic. I hope they release a cool toned version of this palette!

This seems like a really nice simple palette, I might get it for my sister.
She likes neutrals, this isn’t a huge palette and it’s rated well for the price. Thankfully she just started makeup last year, so she only has what I’ve given to her in her collection. Which doesn’t include any eyeshadow palettes.

A number of things I like here: it’s soft and looks really lovely on your lid (no texture issues). The deeper browns tend more towards neutral ( hate warm browns on me). This would make a very serviceable travel palette. I’m not wearing a lot of eye makeup lately, so midtone washes with a tiny bit of definition in outer crease are my thing.

It’s really though out with a lot of effort but into the different formula. I get that it’s a palette she would have wanted but they need to make another one for darker skin girls.

There is a lot of mid tones in this palette, which I like, but I’m also very fair. lol

This is a jolly good palette for a first time effort – thank you Christine for reviewing a new player to the makeup world. I really like the shades and they seem quite co-ordinated for an every day, versatile look.
Whilst none of the shades are original and there are plenty of dupes for each one, they are housed in one reasonably sized palette that would be quite handy. Love it.

WOW, I’m really liking this. I don’t have a lot of warm neutral colors this looks like a good palette for it without being so warm I’d have no chance of pulling it off. Looks like a perfect gift too for someone who doesn’t have a big stash!

LOVE this palette. Got it at launch & honestly it’s the only thing I wear, have hit pan on 2 shades already. Absolutely perfectly compact & the range of colors is perfect for me. Cannot wait to see what she has in store next!!

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