ColourPop Hubba Bubba is a slightly warm-toned, medium-dark brown with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Hubba Bubba is a muted, medium brown with subtle, warm undertones and a matte finish. It had semi-opaque pigmentation that didn't build up that well, which seemed to be due to the drier, more powdery texture. There was light fallout, and it just didn't sit as smoothly on my skin as most of the brand's matte eyeshadows have--it was just oddly dry--and didn't blind out as seamlessly. It wore well for seven hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.