Persona Identity is a permanent eye palette that retails for $42.00 and contains 0.48 oz.
Pérsona Identity Eyeshadow Palette Review ($32.00 for 0.48 oz.) includes 12 eyeshadows (each is 0.04 oz.) housed in a slim, cardboard palette. The brand is newer and only has only one product (this one!) available, and it is currently out of stock but a restock is coming soon. The brand described the formula as "highly pigmented" (but then also listed "buildable coverage," which is my favorite contradiction but the brand's swatches show opaque coverage, so that's what I will hold it to). It's an excellent eyeshadow palette for someone who likes slightly muted neutrals that are semi-opaque to opaque, long-wearing (around eight hours of wear), and very blendable. The shimmery shades had a tendency to "melt" on the lid, which made them more flattering on the lid and apply more seamlessly, while the mattes were easy to use. It is a little heavy on the mid-tones, so it may not work for all skin tones; I would love to see the brand release more curated palettes like these, though.