Beyond longwear. Vibrant color. 24 hours. Crease-free. A revolution in eye shadow. Now, a unique creamy-powder texture creates effortlessly luminous, lasting looks. Purity of color meets exceptional long wear, for infinite intensity. Available in 15 shades. 24 Hours of Wear Luminous eye color that stays true for 24 hours without creasing. A revolutionary formula offers a silky, powder-to-cream texture that lasts all day and all night. 24 Hours of Vibrant Color Instant eye color, infinite intensity. The highest level of pearl and pigment creates an intensely luminous makeup result, with blendable, buildable coverage.