Maybelline Midnight Merlot, Smoking Red, Dynamite Red, Orange Danger The Loaded Bolds Color Sensational Lipcolors Reviews, Photos, Swatches

Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color
Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color

Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a dark, red-burgundy with subtle, cool undertones and a fine pearl. It had a more natural sheen to its finish without being truly glossy, but it did suffer from more uneven application and sheerer coverage due to the extra slip. If it had been more satiny like other shades, I think it would have applied better. This shade lasted for six hours on me, left a stain behind, and only had minor settling into lip lines for me over time. It was neither drying nor hydrating. Obsessive Compulsive Cosmetics Black Dahlia (DC, $18.00) is cooler, glossier (95% similar). Tom Ford Beauty Liev (LE, $36.00) is more shimmery, darker, warmer (95% similar). Kat Von D Prayer (P, $19.00) is darker (95% similar). Tarte High Dive (P, $21.00) is darker (95% similar). Revlon Black Cherry (P, $8.49) is more shimmery, warmer (90% similar). Pat McGrath Full Blooded (P, $40.00) is warmer (95% similar). MAC Power Driven (LE, $20.00) is warmer (90% similar). Makeup Geek Risque (P, $15.00) is less glossy (95% similar). Tom Ford Beauty Black Orchid (LE, $55.00) is lighter, warmer (90% similar). MAC Living Legend (LE, $20.00) is darker (90% similar). Estee Lauder Deep Secret (P, $32.00) is less shimmery, darker (90% similar). Dior Ultra Poison (883) (P, $37.00) is less shimmery, darker, warmer (90% similar). Estee Lauder Brazen (P, $32.00) is glossier (90% similar). Urban Decay White Walker (LE, $18.00) is less shimmery, darker, warmer (90% similar). MAC Lingering Kiss (LE, $20.00) is darker, warmer (90% similar). Colour Pop Tutu (LE, $6.00) is darker (90% similar). Kat Von D Vampira (P, $19.00) is darker (90% similar). Tarte Soul (LE, $20.00) is lighter (90% similar). Colour Pop Hello Stranger (P, $7.00) is darker (90% similar). Burberry Black Cherry (439) (P, $35.00) is darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, muted burgundy with subtle, warm undertones and a satin finish. The color payoff was intense, while the consistency was smooth, creamy, and easy to apply. The lipstick went on evenly and lasted for six hours while leaving a stain behind. The formula wasn’t hydrating, but it also wasn’t drying. Milani I Am Strong (P, $6.99) is less shimmery (95% similar). NARS Bette (P, $34.00) is glossier (95% similar). Chanel Rouge Audace (59) (LE, $38.00) is cooler (95% similar). Shiseido Curious Cassis (RD620) (DC, $28.00) is lighter (95% similar). Marc Jacobs Beauty Bad Behavior (LE, $30.00) is warmer (95% similar). MAC Runner (LE, $20.00) is lighter (95% similar). MAC Diva (P, $20.00) is warmer (95% similar). Colour Pop Tiana (LE, $7.00) is less shimmery, lighter, cooler (90% similar). Estee Lauder Desirous (P, $32.00) is lighter, warmer (90% similar). Colour Pop Cashing Out (PiP, $7.00) is cooler (90% similar). Givenchy Pourpre Defile (P, $37.00) is lighter, cooler (90% similar). Bobbi Brown Your Majesty (P, $37.00) is glossier (90% similar). NARS Josephine (LE, $34.00) is cooler, glossier (90% similar). Giorgio Armani Doge (210) (P, $38.00) is warmer, glossier (90% similar). Bite Beauty Liquorice (DC, $24.00) is cooler (90% similar). Chanel Attraction (494) (P, $37.00) is more shimmery, warmer, glossier (90% similar). Bite Beauty Black Cherry (LE, $24.00) is lighter, glossier (90% similar). Tom Ford Beauty Fetishist (P, $55.00) is lighter, cooler (85% similar). Tarte High Dive (P, $21.00) is cooler, glossier (90% similar). NARS Mona (P, $34.00) is lighter, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a bold, bright medium-dark red with subtle warm undertones and a satin finish. It had very nearly opaque pigmentation with a smooth, creamy consistency that wasn’t too heavy or too thin. It sat well on the lips and didn’t slide around over the six hours it lasted. The formula was comfortable to wear but not particularly hydrating. MAC Dynasty Red (LE, $20.00) is lighter, less glossy (90% similar). NARS Rita (P, $34.00) is lighter, brighter, glossier (95% similar). Tom Ford Beauty Warren (P, $36.00) is lighter, glossier (95% similar). Hourglass Secretly (P, $34.00) is cooler (95% similar). MAC Starlett Scarlet (LE, $18.00) is lighter (95% similar). Burberry Military Red (P, $34.00) is glossier (95% similar). MAC Reddy to Go (P, $20.00) is darker (95% similar). Tom Ford Beauty Best Revenge (P, $55.00) is lighter (90% similar). Colour Pop Ambush (PiP, $7.00) is darker, cooler (95% similar). NARS Mysterious Red (P, $27.00) is darker (95% similar). Urban Decay Bad Blood (P, $18.00) is darker (90% similar). Givenchy Heroic Red (321) (LE, $36.00) is lighter, glossier (90% similar). Tom Ford Beauty Scarlet Rouge (P, $55.00) is less shimmery, lighter, warmer (90% similar). Urban Decay Doubt (P, $18.00) is cooler (90% similar). NARS Dolores (LE, $34.00) is darker, glossier (90% similar). Make Up For Ever #44 (DC, $19.00) is warmer (90% similar). Givenchy L'Interdit (333) (P, $36.00) is brighter, cooler (90% similar). MAC Ruffian Red (LE, $20.00) is more shimmery, warmer (90% similar). Tom Ford Beauty Nikita (Left) (LE, ) is lighter (90% similar). Estee Lauder Immortal (P, $32.00) is more shimmery, darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is bold, bright, medium-dark orange with strong red undertones and a mostly matte finish. It was one of the more matte shades in the range, but the consistency was firmer and harder to apply–I felt like I really had to press the bullet to my lips in order to get smooth coverage. It lasted for five hours but was somewhat drying. NYX Pure Red (P, $6.00) is brighter (95% similar). Chanel Entusiasta (164) (P, ) is lighter, glossier (95% similar). MAC Dangerous (P, $20.00) is warmer (95% similar). Tarte Mai Tai (P, $22.00) is warmer (95% similar). Makeup Geek Free Spirit (P, $12.00) is glossier (95% similar). Bite Beauty Cayenne (DC, $26.00) is glossier (95% similar). Chanel Ardente (175) (LE, $38.00) is cooler (95% similar). Bite Beauty #076 (P, $18.00) is more muted (95% similar). Estee Lauder Uninhibited (P, $32.00) is brighter, glossier (95% similar). MAC Lady Danger (P, $20.00) is lighter, glossier (90% similar). Pat McGrath Elson 2 (P, $40.00) is lighter, brighter (95% similar). Urban Decay Temper (P, $18.00) is lighter, glossier (90% similar). Chanel Vibrante (182) (P, $38.00) is warmer (90% similar). Shiseido Volcanic (218) (P, $26.00) is less shimmery, darker (90% similar). Estee Lauder Chilean Sunset (LE, $45.00) is lighter, brighter (90% similar). Maybelline Craving Coral (P, $7.99) is lighter (90% similar). MAC Barbecue (LE, $20.00) is lighter, warmer (90% similar). Chanel Rouge Magnifique (827) (LE, $38.00) is lighter, glossier (90% similar). MAC Habanero (DC, $21.00) is lighter, glossier (90% similar). Colour Pop Cruella (LE, $8.00) is less shimmery, lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Maybelline Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a new set of shades that’s supposed to have “one-stroke intensity” in an “opaque, creamy clay base.” For the most part, the shade range is mostly opaque to fully opaque with some falling short with semi-sheer to semi-opaque, more uneven coverage. The texture is smooth, creamy, lightweight, and it glides on without tugging or dragging; some shades feel more satiny while others have a bit more slip. Unfortunately, some of the ones in this review were particularly slippery, which made them harder to apply evenly. I’m a fan of the Color Sensational formulas, but the one thing that I’m not a fan of (and that can be a deal-breaker) is the scent, which is a very strong, sweet, lightly perfume-y scent that lingers and sometimes tastes soapy.

Midnight Merlot

DCDiscontinued. $7.49.
B
B
8
Product
8.5
Pigmentation
7.5
Texture
9
Longevity
4.5
Application
83%
Total

Smoking Red

DCDiscontinued. $7.49.
A
A
9
Product
10
Pigmentation
9.5
Texture
10
Longevity
5
Application
97%
Total

Dynamite Red

DCDiscontinued. $7.49.
A
A
9
Product
9.5
Pigmentation
10
Texture
10
Longevity
5
Application
97%
Total

Orange Danger

DCDiscontinued. $7.49.
B+
B+
8
Product
9.5
Pigmentation
7.5
Texture
9.5
Longevity
4.5
Application
87%
Total
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Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color
Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color

Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color
Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color

Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color
Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color

Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color
Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color

Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color
Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color

Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color
Maybelline Midnight Merlot Color Sensational The Loaded Bolds Lip Color

Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color
Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color

Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color
Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color

Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color
Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color

Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color
Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color

Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color
Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color

Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color
Maybelline Smoking Red Color Sensational The Loaded Bolds Lip Color

Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color
Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color

Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color
Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color

Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color
Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color

Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color
Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color

Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color
Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color

Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color
Maybelline Dynamite Red Color Sensational The Loaded Bolds Lip Color

Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color
Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color

Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color
Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color

Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color
Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color

Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color
Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color

Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color
Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color

Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color
Maybelline Orange Danger Color Sensational The Loaded Bolds Lip Color

87%

Average

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Makeup Look
On face:
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  • Guerlain Les Voilettes Loose Setting Powder
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On eyes:
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About Reviewer
Review FAQ
Reviewer

Christine Mielke is the editor-in-chief and has been reviewing products for over 14 years.

She has normal-to-dry skin with occasional dryness on cheeks and nose. She has a light plus skintone with subtle, warmer yellow undertones (view her foundation matches here).

Learn more about her review process here.

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30 Comments

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My only fear about these is that they will languish in the back room at Ulta, while the UD gets sorted out. Lots of good choices with good grades, overall.

Wow every single one of these is gorgeous. All are bold, yet wearable. I will definitely be purchasing all of these in this group.

Smoking Red looks like a HE lipstick! And when one considers that this one has some of the loveliest burgundy red dupes across several HE brands, it makes it even more desirable. Beautiful, rich shade!
When it comes to Midnight Merlot, I think I would much rather get the newly reformulated, and improved, UD Shame from the Vice range.

I just LOVE those colours and want all of them…….especially Midnight Merlot and Smoking Red. Wow – great colours, great ratings and a great price.

Christine, thank you for reviewing this more affordable lipstick option. The colors in this line are all quite beautiful.

Not bad at all. I like Smoking Red but it’s a little brown for my coloring. Midnight Merlot is a little more lively, but not as nice when applied 🙁

Smoking Red & Midnight Merlot are coming in my ULTA haul, and I was able to nab Red Dynamite at Target yesterday. I had to whittle down my ULTA order, and it was cut, but then I regretted that decision… It doesn’t pull as warm on me, and is the truest primary red I’ve come across.

I don’t to orange lips, so that one was an easy pass, but it is a pretty color!

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!