Chanel Ardente (175) Rouge Allure Luminous Lip Colour ($37.00 for 0.12 oz.) is a bright, medium orange-red with warm undertones and a satin finish. The Rouge Allure Luminous Lip Color formula is supposed to have "intense" coverage with long-wear and a satin finish. This shade had nearly opaque color coverage that applied smoothly and evenly. The texture was thin but very, very smooth and lightweight on the lips without being clingy. This shade lasted for five hours, stained my lips moderately, and was slightly hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.