Rita is a bright, medium red with neutral-to-warm undertones and a satin finish. The pigmentation was opaque in a single layer, while the texture felt smooth, lightly creamy, and never dragged on my lips. The color went on evenly, didn't sit in or emphasize my lip lines, and was comfortable to wear as it was lightly moisturizing. This shade lasted for over six hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.