Urban Decay Doubt is a slightly warm-toned, medium red with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Doubt Vice Lipstick ($17.00 for 0.11 oz.) is described as a "red with blue undertone [with a Comfort Matte finish]." It's a slightly muted, medium-dark red with cool, blue undertones and a mostly matte finish. It was one of the more matte finished shades in the Comfort Matte range (which tend to look more like satins). It was richly pigmented with one-stroke coverage that applied evenly and smoothly without gathering into lip lines. This shade wore well for over six hours and was lightly hydrating. Bite Beauty Gazpacho (DC, $26.00) is darker (95% similar). NARS Deadly Catch (LE, $26.00) is brighter (95% similar). Colour Pop Fighter (LE, $6.00) is lighter, brighter (95% similar). MAC Stunner (LE, $20.00) is darker (95% similar). Kat Von D Hexagram (DC, $21.00) is lighter, more muted (95% similar). Colour Pop Jingle (LE, $6.00) is darker (90% similar). Tom Ford Beauty Ruby Rush (07) (P, $55.00) is lighter, less glossy (90% similar). Urban Decay 714 (P, $18.00) is darker (95% similar). Maybelline Dynamite Red (DC, $7.49) is warmer (90% similar). Chanel Camelia Rouge (357) (LE, $40.00) is more shimmery, darker, warmer (90% similar). Kat Von D Tijuana (DC, $21.00) is warmer (90% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is more shimmery, lighter (90% similar). Lancome Rouge Vintage (178) (LE, $32.00) is lighter (90% similar). Besame Besame Red 1920 (P, $22.00) is brighter (95% similar). Urban Decay Rock Steady (P, $18.00) is darker, less glossy (90% similar). Makeup Geek Beauty Queen (P, $12.00) is darker, more muted (90% similar). Make Up For Ever #43 (DC, $19.00) is warmer (90% similar). Givenchy Rouge Stiletto (P, $37.00) is darker, more muted (90% similar). Tom Ford Beauty Best Revenge (P, $55.00) is lighter (90% similar). MAC Kinky (LE, $20.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.