July’s birthstone is ruby, which can run anywhere from pinker, more fuchsia in hue to deeper, brownish-red. The color combinations are inspired by the use of various red-based tones and shades. Hope you find something that you want to try!
About This Series
Each look idea is centered around a “quad” of four shades with the expectation that one might bring in the appropriate brow bone or additional transitional shade based on skin tone. I know that I tend to use more like five or six shades in a typical look, but I think that four is a happy medium to give a good idea of the “core” color scheme of a look while giving you the ability to lighten/darken as desired. I have listed the colors in this order: inner lid, middle of lid, outer lid/crease, and crease/above crease or lid.
You might see combinations that seem slightly repeated but placement will vary (e.g. a halo placement where the lightest and more shimmery shade is placed on the center) as placement can also create a different effect/look! You might also want to consider incorporating your favorite matte/shimmer shades (as applicable) to increase the versatility of certain palettes. Consider these ideas a jumping off point!