NOTICE: All products categorized under "Pigment" carry a warning in the US that the
product is "not intended for use in the immediate eye area." Brands in the US typically market these
products as "Pigments" (instead of "Eyeshadow"), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
Some color additives in "Pigments" have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
West End is a bright, medium red with subtle, cool undertones and a matte finish. It had mostly opaque color coverage, which was buildable to full pigmentation with a second layer. The texture was thin, slightly drier to the touch but not to the point that it became powdery, and the product blended out well on bare skin. This shade showed signs of fading after eight and a half hours of wear but left a faint stain behind.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.