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Heart is a medium-dark red with neutral-to-cool undertones and a matte finish. It had nearly opaque pigmentation in a single layer, which was easily built up to full coverage. The texture was smooth, velvety, and substantial without being too thick or too powdery, so it blended out easily but retained its opacity on my skin. It wore nicely for nine hours before fading a bit, and I didn't notice much in the way of staining after removal.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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